Field Marketing Manager

🕒 March 24

🇺🇸 United States – Remote

💵 $80k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Cove

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🏠 Real Estate

☁️ SaaS

🤝 B2B

💰 Private Equity Round - Cove on 2025-06

Real Estate • SaaS • B2B

Cove is a company building software and in-person experiences that transform how people engage with physical real estate. Partnering with property owners and operators, Cove combines technology, design, and operations to create a platform that connects the digital and physical worlds, turning real estate into consumer-driven experiences and improving property management and tenant engagement. Founded in 2013, Cove offers tools and services aimed at enhancing space experiences and operational efficiency.

📋 Description

• Own the planning, execution, and optimization of all Cove events—ABM dinners, VIP executive experiences, customer roundtables, trade shows, partner activations, and product-focused events. • Organize user-focused events, meetups, and onsite experiences that deepen platform engagement, showcase new capabilities, and create natural pathways for upsells across customer portfolios. • Build a structured playbook for turnout, engagement, and follow-through for each event type. • Develop event concepts that feel premium, personal, and tailored to top accounts. • Work closely with Sales to identify who should attend, why, and what success looks like. • Manage budgets, venues, vendors, catering, logistics, swag, and travel. • Partner with Sales leadership to ensure every event ties directly to pipeline goals. • Create meaningful experiences for existing customers—roundtables, open houses, portfolio visits—to drive expansion and retention. • Collaborate with Cushman & Wakefield and other major partners on co-hosted experiences.

🎯 Requirements

• 4-8+ years in field marketing & event marketing roles • Experience hosting highly curated events for enterprise buyers • Strong project management background—detail-oriented, proactive, and resourceful • Comfortable working directly with senior executives and high-profile partners • Deep understanding of B2B SaaS pipeline, sales cycles, and revenue alignment • Creative thinker with a knack for finding unique, memorable event ideas • Ability to manage budgets and negotiate vendors • Excellent communicator who thrives in a fast-moving environment.

🏖️ Benefits

• Competitive comp • Benefits • Chance to build something meaningful