Director, Commercial Marketing

Job not on LinkedIn

🕒 May 15

🇺🇸 United States – Remote

💵 $160k - $190k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Covera Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

💰 $27.9M Series C on 2021-08

At Covera, we’re committed to ensuring high-quality healthcare is more than just a promise. That’s why we’re leading the way in the emerging science of quality, and connecting providers and payers in their shared quest to improve patient outcomes and care quality. By tackling this challenge, we have the ability to impact millions of lives by raising the standard of care nationwide. Our initial focus is radiology, where an early and accurate diagnosis has a profound impact on the rest of a patient’s care journey. Through our work, which uses clinically-validated science-based tools, we’re helping doctors enhance their care, ensuring patients get the right diagnosis, and enabling the healthcare system to support quality improvement at scale. Through our clinical intelligence platform, we have launched programs that help people access the most effective care and provide doctors with AI-powered quality insights and tools to enhance their care. Today, Covera is partnered with leading employers, payers and healthcare organizations across the US, including Walmart and Microsoft. And, with a pipeline representing over 25% of insured Americans, we are in the early stages of improving care quality for all patients across the globe. In August 2021, we raised a $25M Series C financing round with Insight Partners, a leading global venture capital and private equity firm investing in high-growth companies driving transformative change in their industries.

📋 Description

• Own and execute demand generation programs across email, HubSpot, content syndication, paid media, and other digital demand generation channels to drive top-of-funnel pipeline for Employer and Health Plan segments • Own LinkedIn paid campaigns, and channel performance optimization initiatives across digital acquisition programs • Develop and maintain attribution modeling and performance reporting across demand generation channels, delivering regular pipeline contribution analysis to leadership • Design and manage the BDR handoff process, ensuring consistent pipeline visibility from MQL through qualification • Partner on website conversion optimization initiatives to improve inbound engagement and lead generation performance • Build and manage an account-based marketing motion, identifying, tiering, and orchestrating coordinated outreach to high-value target accounts • Contribute to market research, buyer persona development, and advisory board programming • Develop thought leadership, research-driven, and outcomes-focused content to support market awareness, pipeline generation, and commercial positioning • Help establish consistent commercial messaging, positioning, and visual standards across prospect-facing materials and campaigns • Lead strategy and execution for Covera’s presence at key industry conferences, field events, and commercial forums • Manage full webinar lifecycle including content development, logistics, promotion, post-event follow-up sequencing, and ROI reporting • Develop sales enablement assets including competitive battle cards, buyer journey maps, and objection-handling frameworks to support the sales and BDR teams • Partner with leadership on prospect-facing presentations, executive messaging, and strategic market narratives • Administer the demand generation technology stack, including HubSpot, ZoomInfo, and/or equivalent account intelligence platforms • Play an active role in further building the Covera team by joining interview panels and contributing to cross-company projects after onboarding

🎯 Requirements

• 7+ years of B2B marketing experience within digital health, health tech, or enterprise healthcare • Start-up experience required • Deep familiarity with the self-insured employer and/or commercial health plan market, including the buying process, key stakeholders, and major industry conferences • Demonstrated success building and executing demand generation programs with defensible, metrics-driven results • Hands-on experience with HubSpot; familiarity with ZoomInfo, 6sense, or similar intent platforms a plus • Proven experience planning and executing field marketing programs and industry events end-to-end • Prior experience as a sole or founding marketing hire at an earlier-stage company is highly valued

🏖️ Benefits

• Comprehensive medical plans - choose from three plans, including one with 100% of premiums covered for you and your dependents • Vision & Dental • Flexible Time Off - take the time you need, when you need it • Generous company wide holidays - 16 in total • 401(k) Retirement Plan • Annual Professional Development Stipend to invest in courses, books, or any other professional development related activity • Annual Wellness stipend for fitness, mental health or other wellness expenses