Manager – Marketing Automation, Analytics

🕒 May 15

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RxBenefits, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1995

⚕️ Healthcare Insurance

💳 Fintech

🤝 B2B

💰 Private Equity Round on 2020-12

Healthcare Insurance • Fintech • B2B

RxBenefits, Inc. is a company that specializes in providing innovative pharmacy benefits solutions to employers and their employees. They focus on optimizing the management of prescription drug plans to reduce costs and improve health outcomes. Through advanced analytics and personalized member support, RxBenefits aims to transform the pharmacy benefits experience for their clients.

📋 Description

• Own and optimize Salesforce and Pardot infrastructure, campaign structure, lead lifecycle management, and data integrity • Build and improve marketing automation programs including: Nurture campaigns, Lead scoring, Routing workflows, MQL automation, Lifecycle progression • Identify opportunities to improve scalability, efficiency, and operational consistency across digital marketing efforts • Develop and maintain standardized reporting across: Website, Campaigns, Email, Paid media, Social influence, Pipeline contribution • Build reporting that delivers actionable insights and recommendations, not just metrics • Help answer key business questions including: What content is driving engagement and conversion? How is social media influencing the sales cycle? What user behaviors occur after visitors land on the website? • Own GA4 infrastructure including: Event tracking, Conversion tracking, Funnel visibility, User journey analysis • Ensure accurate attribution and tracking across digital channels and systems • Connect website, social, campaigns, CRM, and marketing automation platforms into a cohesive measurement ecosystem • Partner closely with Demand generation, Social media, Content, Digital marketing, Sales operations • Manage and mentor digital marketing team members focused on campaign execution and website optimization • Collaborate with external agencies and technology partners as needed

🎯 Requirements

• 7+ years of experience in marketing operations, marketing automation, revenue operations, or digital analytics • Hands-on experience with Salesforce and Pardot/Account Engagement • Experience building or improving marketing automation and lead lifecycle programs • Strong understanding of attribution models, funnel reporting, and B2B demand generation metrics • Experience with GA4, tracking infrastructure, and conversion analysis • Experience creating executive-level dashboards and performance reporting • Strong analytical, communication, and problem-solving skills

🏖️ Benefits

• Remote first work environment • Choice of a HDHP or PPO Medical plan, we pay 100% of the premium for the HDHP for you and your eligible family members • Dental, Vision, Short- and Long-Term Disability, and Group Life Insurance that we also pay 100% of premiums (for your family too on Dental and Vision) • Additional buy-up options for Short- and Long-Term Disability and Life Insurance • 401(k) with an employer match up to 3.5% available after 60 days • Community Service Day to give back and support what you love in your community • 10 company holidays including MLK Day, Juneteenth, and the day after Thanksgiving plus a floating holiday to use as you like • Reimbursements for high-speed internet, we’ll send you a computer and monitors to help you do your best work • Tuition Reimbursement for accredited degree programs • Paid New Parent Leave that can be used for adoption or birth • Pet insurance to protect your furbabies • A robust mental health benefit and EAP service through Spring Health to support you when you need it most