Marketing Manager

Job not on LinkedIn

🕒 May 6

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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CRB Cunninghams

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

☁️ SaaS

🏢 Enterprise

Education • SaaS • Enterprise

CRB Cunninghams is a leading provider of software, hardware, and services to education establishments throughout the UK, with over 55 years of experience. The company specializes in offering comprehensive solutions for cashless catering, identity management, online payments, and electronic registration, all integrated for seamless operation and compliance with GDPR and the Data Protection Act. CRB Cunninghams is committed to helping schools streamline operations, reduce food wastage, and enhance the school dining experience through innovative technologies like the Fusion pre-order app and self-serve kiosks. The company's 'Software for Life' policy ensures ongoing support and upgrades without additional costs, fostering long-term partnerships with educational institutions.

📋 Description

• The Marketing Manager is an excellent writer and is always connected to our sales and marketing efforts • Key focus on lead generation and reporting against target. • Executing effective lead generation campaigns to deliver the leads required to meet the annual sales target • Responsible for weekly, monthly and ¼ reporting. • Develop strategies and tactics to drive leads and customer engagement/retention • Develop and deploy successful marketing campaigns and own their implementation from idea to execution • Experiment and measure with a variety of organic and paid acquisition channels • Continual improvement and learning into new lead generation activities • Manage marketing team members day to day and assisting with the campaigns they are working to deliver • Support integrated campaigns and communication activities • Managing performance: ability to track/monitor project process against plan • Strong analytical skills with the ability to report ROI and key marketing stats • Understanding of brand, marketing and communication principles, coupled with a strong commercial drive and the ability to deliver high-value marketing activities that deliver return on investment • Managing and creating content for the website • Creating and designing email marketing content that is in line with brand guidelines • Creating Social Media content and nurturing followers • Knowledge of search engine optimisation through content/keyword • Website performance monitoring • Communication plans for new product launches • Press releases for events, new products, and customer case studies • Liaise with other departments within the organisation to ensure effective implementation of marketing activities.

🎯 Requirements

• Experience in B2B marketing • A proactive ‘can-do’ attitude • Has managed or mentored team members • Ability to use initiative and work autonomously • Excellent communication skills • Demonstrable creative ability • Strong organisational skills • Ability to multi-task and problem-solve • Ability to work to tight deadlines whilst maintaining a keen eye for detail • A basic understanding of integrated marketing operations.

🏖️ Benefits

• Health insurance • Retirement plans • Flexible work arrangements • Professional development opportunities