Cresta
SaaS • Artificial Intelligence • Enterprise
Cresta is an enterprise-grade AI platform that focuses on enhancing contact center operations. By employing a unified platform for human and virtual agents, Cresta aims to improve customer experience, increase revenue, and reduce costs. The platform integrates AI to assist with sales, customer care, retention, and collections, providing real-time guidance and insights. Cresta's AI capabilities include conversation intelligence, agent assistance, quality management, and virtual agents. With a focus on automation and augmentation, Cresta seeks to transform workflows and customer interactions across various industries, including telecommunications, finance, and retail.
Senior Demand Generation Manager
October 21
🏄 California – Remote
🗽 New York – Remote
💵 $140k - $175k / year
⏰ Full Time
🟠 Senior
📈 Performance Marketing
🦅 H1B Visa Sponsor
Cresta
SaaS • Artificial Intelligence • Enterprise
Cresta is an enterprise-grade AI platform that focuses on enhancing contact center operations. By employing a unified platform for human and virtual agents, Cresta aims to improve customer experience, increase revenue, and reduce costs. The platform integrates AI to assist with sales, customer care, retention, and collections, providing real-time guidance and insights. Cresta's AI capabilities include conversation intelligence, agent assistance, quality management, and virtual agents. With a focus on automation and augmentation, Cresta seeks to transform workflows and customer interactions across various industries, including telecommunications, finance, and retail.
📋 Description
• You’ll be the czar of non-paid channels: email, webinars, and direct mail • Manage end-to-end demand generation campaigns, ensuring they resonate with our target audience and meet business goals • Develop and execute intent and interest-based lead generation programs, collaborating closely with Sales to nurture leads through the sales funnel • Measure and analyze campaign performance, making data-driven decisions to drive pipeline growth • Partner with our content marketing team to create compelling, targeted content • Work collaboratively with cross-functional teams, including Sales, Marketing, and RevOps to ensure integrated and cohesive demand generation efforts
🎯 Requirements
• 4+ years in marketing execution, preferably in B2B software • Campaign Expertise: 2+ years in campaign planning and execution in relevant industries • Proficiency with ABM software (e.g. 6sense, DemandBase), Salesforce, Hubspot, and Webinar Platforms (e.g. Zoom Webinar Solutions, On24) • Strong ability to work well across team • Project Management: Excellent project management skills with a keen attention to detail • High sense of urgency and ability to manage multiple projects and webinars simultaneously • Ability to assess and prioritize workload in a deadline-driven environment
🏖️ Benefits
• Comprehensive medical, dental, and vision coverage with plans to fit you and your family • Flexible PTO to take the time you need, when you need it • Paid parental leave for all new parents welcoming a new child • Retirement savings plan to help you plan for the future • Remote work setup budget to help you create a productive home office • Monthly wellness and communication stipend to keep you connected and balanced • In-office meal program and commuter benefits provided for onsite employees
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