Senior Marketing Analyst

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Cribl

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SaaS • Cloud

Cribl is a company providing a cloud-based service, allowing users to manage and analyze their data through a web application. The service includes features for user accounts and integration with Google for authentication.

501 - 1000 employees

Founded 2017

☁️ SaaS

📋 Description

• Analyze marketing and account engagement data to identify trends, performance drivers, and opportunities for optimization. • Conduct funnel and lifecycle analysis to inform targeting, sequencing, and prioritization decisions. • Translate complex data into clear, concise insights and present findings through compelling visual storytelling that drives action. • Design, build, and maintain dashboards and recurring reports that provide visibility into channel, segment, and funnel performance. • Partner with program owners to define KPIs, set benchmarks, and establish consistent reporting frameworks. • Ensure high-quality reporting by validating data, auditing upstream sources, and partnering with Data & Analytics and Marketing Ops to resolve inconsistencies. • Create advanced calculated fields, custom logic, or attribution adjustments to support nuanced measurement of marketing impact. • Understand how data is created and flows across marketing systems (Marketo, Salesforce, website analytics, attribution and ad platforms), including key dependencies and handoffs. • Develop a strong understanding of how upstream systems feed into the data warehouse and ultimately into our data visualization tool (Omni) to support unified analytics and consolidated reporting. • Support refinement of attribution tools (e.g., HockeyStack), including audits, configuration improvements, and backend logic updates that ensure trustworthy directional insights.

🎯 Requirements

• 3+ years in analytics, ideally within SaaS marketing, marketing operations, or growth analytics. • Experience partnering cross-functionally with Data & Analytics, Marketing Ops, RevOps, Enterprise Applications, Product Marketing, and Sales. • Skilled in KPI development, statistical analysis, and marketing performance measurement. • Ability to distill complex data into clear insights and actionable recommendations. • High attention to detail and commitment to data accuracy. • Strong problem-solving skills with the ability to conduct root-cause analysis across systems and processes. • Proficiency with major data visualization tools; Omni experience preferred. • Familiarity with multi-touch attribution, scoring models, or account-based analytics; HockeyStack expertise is beneficial. • Ability to use SQL for data extraction, transformation, and analysis is a plus.

🏖️ Benefits

• health, dental, vision, short-term disability, and life insurance • paid holidays and paid time off • fertility treatment benefit • 401(k) • equity • eligibility for a discretionary company-wide bonus