Vice President – Marketing

🔥 12 hours ago

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Cristcot

11 - 50 employees

Founded 2008

💊 Pharmaceuticals

🔬 Science

💰 $10.5M Venture Round - Cristcot on 2025-06

Pharmaceuticals • Science

Cristcot is a pharmaceutical development and research company specializing in innovative drug formulations and unobtrusive drug-device combination technologies designed to improve patient adherence, reduce treatment burden, and integrate therapies into daily life. Founded in 2008 and headquartered in Austin, Texas, Cristcot provides clinical research design and execution, novel formulation and delivery engineering, specialized assay development, and regulatory strategy support; its lead investigational therapy has completed a pivotal Phase 3 study. The company focuses on solving overlooked barriers in disease management by creating intuitive, cost-effective solutions that enable more effective and confident care.

📋 Description

• Lead the development and execution of Cristcot’s UC therapy brand strategy, driving market differentiation and patient access • Oversee marketing initiatives, foster cross-functional alignment, and ensure the brand resonates with healthcare providers (HCPs), patients, and market access stakeholders • Partner with outsourced and contract sales organizations to develop integrated marketing programs, sales enablement tools, and demand generation initiatives that increase pipeline development and customer acquisition • Develop and lead the overall brand strategy, coordinating with functional leads to ensure tactical execution aligns with launch objectives • Create a differentiated brand identity, overseeing the development and implementation of marketing strategies, key messages, and promotional activities to drive brand awareness and revenue growth • Proven success aligning marketing strategy with outsourced or third-party sales organizations, ensuring consistent brand messaging, effective sales enablement, and measurable contribution to revenue growth across indirect sales channels • Prioritize high-impact launch initiatives, making data-driven decisions to allocate resources effectively and execute critical tactics flawlessly • Innovate outreach strategies to engage HCPs amidst evolving field force access challenges, ensuring effective communication with core audiences • Manage relationships with the Agency of Record and other vendors to ensure strategic imperatives and brand objectives are met • Partner with the Head of Market Knowledge and Data Science to leverage market insights for strategic decision-making and competitive positioning • Cultivate strong engagement with local and national KOLs in the IBD field, positioning Cristcot as a trusted leader in UC treatment • Lead the development of training, commercial launch materials, key account management resources, and Plan of Action Meetings (POAs) to align teams with brand strategy • Collaborate with Medical Affairs, Legal, and Regulatory to develop compliant branded and non-branded promotional materials.

🎯 Requirements

• Bachelor’s degree with 20+ years, Master’s degree with 15+ years, or PhD with 10+ years of strategic management experience in pharmaceuticals • 15+ years in the pharmaceutical industry, with 8+ years in US pharmaceutical marketing or market access • 12+ years in a marketing leadership role, with a proven track record of successful product launches • Exceptional planning and strategy development skills, with the ability to execute against tight timelines • Proven ability to lead cross-functional teams and achieve results in a highly matrixed, remote environment • Extensive experience collaborating with outsourced or contract sales organizations as a primary go-to-market channel, including developing marketing programs, lead generation strategies, sales tools, training materials, and performance metrics that drive revenue and market expansion • Effective communication skills, both verbal and written, to engage diverse stakeholders and deliver compelling presentations • Deep understanding of pharmaceutical economics, reimbursement environments, and specialty pharmacy dynamics • Initiative-taking and adaptable, thriving in a fast-paced, startup-like setting with minimal oversight • Commitment to Cristcot’s ONE Team Culture, emphasizing accountability, collaboration, ingenuity, and compassion • Ability to travel up to 40%.

🏖️ Benefits

• Remote work environment • Competitive salary

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