Lifecycle Marketing Manager

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OpenLoop

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

☁️ SaaS

🤝 B2B

🏢 Enterprise

💰 $15M Series A - OpenLoop Health on 2023-03

SaaS • B2B • Enterprise

OpenLoop is a white-label telehealth platform and managed services provider that helps organizations launch and scale virtual care programs. It combines SaaS-based, brandable technology (scheduling, booking, payments, EHR/API integrations) with clinical staffing, credentialing, payer coverage and RCM, regulatory/legal support, and 24/7 patient support. OpenLoop serves health plans, hospitals and health systems, retailers, employers and digital health companies with AI-powered operations, a nationwide clinician network and broad insurance coverage including Medicare and Medicaid.

📋 Description

• Lead a revamp of OpenLoop’s lifecycle marketing efforts from the ground up across prospects, customers, and patients. • Build and rapidly test marketing, onboarding, and customer success communications to accelerate adoption of our new self-serve product. • Build and optimize lifecycle marketing flows across pipeline generation, pipeline progression, customer activation, add-ons, upsells, cross-sells, and ongoing education. • Partner closely with Sales and Revenue Operations to create personalized communications that help progress mid-market and enterprise opportunities through the sales cycle. • Lead the charge on building OpenLoop’s customer marketing program, delivering education, best practices, activation support, and expansion opportunities to clients. • Manage and improve patient communications in partnership with Operations and Care teams, ensuring patients receive clear, helpful messaging that improves their care experience. • Partner with Revenue Operations to build personalized, AI-powered lifecycle communications across segments, personas, and lifecycle stages. • Design, launch, and measure tests across email, onboarding, customer education, remarketing, and other lifecycle channels to improve conversion, activation, retention, and expansion. • Build reporting that connects lifecycle marketing efforts to business outcomes, including influenced pipeline, revenue, attach rates, retention, expansion, and lifetime value. • Work end-to-end across the business to identify communication gaps, improve customer and patient journeys, and drive measurable impact from sales through patient experience.

🎯 Requirements

• 7+ years of B2B marketing experience, with at least 3 years in demand generation, lifecycle marketing, or customer marketing. • Proven experience building lifecycle programs that drive measurable business outcomes across acquisition, activation, expansion, retention, or customer engagement. • Excellent written communication skills, with a proven ability to write clearly, concisely, and persuasively for different audiences. • Strong analytical skill and the ability to measure lifecycle performance beyond open rates and click-through rates. • Deep understanding of how lifecycle marketing influences pipeline, revenue, attach rates, retention, expansion, and customer lifetime value. • Ability to connect communications strategy to business impact across both client and patient experiences. • Strong command of AI tools, with experience building customized agents, GPTs, or similar workflows to accelerate copy production, personalization, testing, or campaign development. • Experience partnering closely with Sales, Revenue Operations, Customer Success, Operations, and Care teams to build and improve lifecycle communications. • A builder mindset with a high degree of ownership, speed, curiosity, and attention to detail. • Self-serve product experience is a plus, but not required. • HubSpot experience is a plus. • Clay experience is a plus. • Experience in health tech or healthcare is a plus, but not required.

🏖️ Benefits

• Medical, Dental, and Vision plans • Flexible Spending/Health Savings Accounts • Flexible PTO • 401(k) + Company Match • Life Insurance, Pet insurance, and more