Vice President – Marketing

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Emerus Holdings, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

💰 Private Equity Round on 2015-08

Small Footprint. Big Impact. Emerus is the nation’s first and largest operator of neighborhood hospitals, partnering with leading health systems to deliver excellence, empathy and innovation in healthcare.Our unique model combines a small-format hospital with a variety of outpatient and ancillary services available- all in one licensed facility. These include emergency care, imaging, specialty care and more, offering patient offering patients comprehensive, coordinated care right in their communities.Headquartered near Houston, Texas, Emerus is committed to putting patients first. Our high standards have earned national recognition, including the Press Ganey Guardian of Excellence and Pinnacle of Excellence Awards. We’ve proudly served neighborhoods for over 18 years and employ 2,000+ professionals across 20+ specialties.We meet or exceed standards set by the National Integrated Accreditation for Healthcare Organizations (NIAHO), ensuring exceptional, patient-centered care.Emerus proudly partners with trusted health systems across the U.S., including:• Allegheny Health Network (PA)• Ascension (WI)• Baptist Health System (TX)• Baylor Scott & White Health (TX)• ChristianaCare (PA)• Dignity Health – St. Rose Dominican (NV)• The Hospitals of Providence (TX)• INTEGRIS Health (OK)• Mon Health (WV)• MultiCare Health System (WA)• WellSpan Health (PA)Emerus is more than a healthcare company—we’re a people company. We don't just build hospitals; we build amazing teams. Our collaborative culture provides you with a place to take your career to the next level, providing you with the resources to make that happen. We seamlessly integrate into the fabric of our partner health systems, becoming an extension of our partners' brand and culture.

📋 Description

• Develop and execute an enterprise-wide strategic marketing plan and roadmap aligned to Emerus’ business growth goals. • Translate organizational strategy into clear marketing plans, campaigns, budgets, timelines and measurable outcomes. • Lead market segmentation, competitive intelligence and growth opportunity identification to inform marketing priorities. • Partner with leadership to support market expansion, facility-level growth and service-line growth strategies. • Establish marketing as a measurable growth function tied to patient acquisition, conversion, reputation and overall market performance. • Build and lead a modern marketing operating system for Emerus, including planning processes, campaign calendars, workflows, reporting cadences and accountability structures. • Manage agency, media, technology and vendor partners to ensure strong execution, efficiency and ROI. • Evaluate and optimize marketing technology, automation, analytics and AI-enabled tools to improve speed, personalization, targeting and performance. • Use data, automation and AI-enabled capabilities to support patient journey optimization, campaign segmentation, demand forecasting, content development and performance reporting. • Partner with IT, operations, clinical teams, Talent Acquisition and hospital leadership to align marketing with business needs. • Build, lead and develop a high-performing marketing team with clear priorities, accountability and performance expectations. • Cultivate a culture of marketing empowerment, continuous improvement and test-and-learn experimentation using automation, data and market insights. • Strengthen the Emerus brand across enterprise and local market touchpoints. • Ensure messaging is clear, consistent, differentiated and aligned to Emerus’ patient-centric positioning. • Balance enterprise brand standards with local market needs and competitive dynamics. • Support PR, thought leadership, executive communications and employer brand initiatives as needed. • Own and optimize the end-to-end digital ecosystem for Emerus and its joint venture neighborhood hospital brands, including web, SEO, social, paid media and patient access channels. • Lead development of a modern, consumer-centric digital environment that drives patient acquisition, engagement, retention and conversion across digital touchpoints. • Oversee omnichannel marketing strategies to ensure a consistent patient experience across platforms. • Drive website optimization, UX and digital funnels to maximize conversion rates and engagement.

🎯 Requirements

• 12+ years of progressive marketing leadership experience, preferably in healthcare, multi-site services, or consumer-driven industries. • Proven ability to lead both marketing strategy and hands-on execution in a growth-oriented environment. • Strong background in digital marketing, patient/customer acquisition, SEO, SEM, paid media, content, analytics, and reputation management. • Experience leading marketing in a multi-location or local-market activation environment. • Demonstrated success connecting marketing activity to measurable business outcomes, including volume, conversion, reputation, ROI, and growth. • Familiarity with Google Ads, GA4, CRM, marketing automation, ORM tools, analytics dashboards, and AI-enabled marketing tools. • Strong vendor, agency, budget, and partner management experience. • Executive presence with the ability to influence senior leadership and collaborate across operations, clinical, technology, and growth teams. • MBA or advanced degree preferred.

🏖️ Benefits

• Employee Pricing Transparency • Remote work options