Email Marketing Manager

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CrucialPoint

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

CrucialPoint is a retention-focused marketing agency that specializes in precision Email, SMS, Loyalty, and Mobile App retention strategies for mid-market to enterprise consumer brands. They offer services across lifecycle marketing—email and SMS program management, loyalty program design, in-app messaging and push unification, pricing & discounting strategy, and technical audits & platform migrations (e. g. , Klaviyo). Their site highlights measurable outcomes (subscriber growth, revenue lift, YoY digital revenue growth) across verticals like home furnishings, health & wellness, fashion, and QSR, and emphasizes certification on leading marketing platforms.

📋 Description

• Develop and implement comprehensive email marketing strategies using Klaviyo • Optimize automated email marketing flows, including welcome series, abandoned cart, and win-back flows • Optimize Klaviyo signup forms to maximize acquisition, engagement, retention, and revenue • Develop content calendars aligned with client objectives • Collaborate with clients and Client Success Managers on Klaviyo campaigns • Serve as the primary client contact and address questions and concerns • Translate business needs into actionable growth strategies • Manage Klaviyo setups, integrations, and account infrastructure • Conduct Klaviyo audits and resolve deliverability, responsive design, dynamic tagging, and personalization issues • Monitor and analyze lifecycle and email marketing metrics using Klaviyo Analytics and Google Analytics • Provide data-driven insights and recommendations • Generate accurate and comprehensive reports • Identify revenue opportunities and recommendations to maximize ROI • Perform quality assurance checks on Klaviyo campaigns and flows • Collaborate with account management, copywriting, design, and implementation teams • Support and mentor team members when needed • Stay current with Klaviyo features, retention marketing trends, emerging technologies, consumer behavior, and email marketing regulations

🎯 Requirements

• B2C experience, particularly with enterprise ecommerce businesses • Minimum of three (3) years managing or heavily involved in an Email Retention Marketing program for a B2C eCommerce brand • Experience with Email, SMS, Push, and/or direct mail retention channels • Expertise identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing • Expert-level proficiency in Klaviyo • Mastery of advanced Klaviyo features, including predictive analytics, custom flow logic, complex segmentation, and SMS integration • Knowledge of HTML/CSS and basic coding principles for email design and customization within Klaviyo • Familiarity with CRM, CDPs, ecommerce platforms such as Shopify, and Google Analytics • Strong analytical skills and ability to make data-driven recommendations • Previous experience working with larger brands as a retention marketing manager preferred • Excellent written and verbal communication skills • Detail-oriented, organized, and able to manage multiple projects simultaneously • Self-motivated, proactive, and able to work independently • Experience in remote work environments and self-motivation

🏖️ Benefits

• Room for growth • Flexible scheduling • Competitive salary / rate • Collaborative and supportive work environment