Campaign Design Lead

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TruStage

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded CUNA Mutual Group, which was founded in 1935

💸 Finance

💳 Fintech

Insurance • Finance • Fintech

TruStage is a company delivering insurance, investment, and technology solutions designed to help individuals and businesses make informed and confident financial decisions. The company offers a comprehensive array of insurance products, including life, auto, home, and property insurance, as well as specialized insurance for businesses. TruStage also provides investment solutions like annuities and wealth management, along with technology solutions focused on compliance and e-commerce enablement. Recognized for helping clients manage risk and build financial security, TruStage has been serving customers since 1935 and continues to stand out as a highly-rated provider in the insurance industry.

📋 Description

• Responsible for intake and quality of all audience selection work for assigned business segment • Owns consulting on and researching "art of the possible" for assigned business segment within the audience design/list selection domain • Participates in Marketing Planning ceremonies, proactively bringing forward ideas for consideration and interfaces with the strategic Marketing Core Team for assigned business segment • Provides direction and coaching to analysts on complex, high-impact or cross-segment initiatives • Proactively recommends and drives implementation of new audience selection strategies • Reviews implementation (QA) of net-new audience logic before production go-live and may occasionally perform complex audience builds. • Supports complex issue resolution • Develops and optimizes audience selection processes, including creating documentation and training other team members • Consults with IT on enablement support as well as required technology lifecycle management needs, identifying appropriate sequencing to minimize disruption to business operations. • Develops User Acceptance Testing (UAT) plans, executing UAT as well as assigning duties to analysts as necessary • Leads, plans, coordinates or aligns cross-functional partners on large or complex initiatives.

🎯 Requirements

• Bachelor's degree in marketing, business, computer science, or related field, or equivalent combination of education and/or related professional work experience. • 7+ years in the direct response industry with an emphasis on data analysis and campaign (audience) development across direct mail, email and digital audiences. • Proven experience working with relational databases and demonstrated strong analytical skills. • Expertise in the following applications: MS-SQL, Unica Campaign, Salesforce Data Cloud, and Microsoft Excel • Unica Campaign Designer or Salesforce Data Cloud Consultant Certified (or willing to become certified within 12 months of hire) • Knowledge of Adobe Workfront and Azure Dev Ops preferred. • Demonstrated success in project management. • Ability to handle multiple projects and priorities while mentoring others. • Ability to think creatively to achieve desired results. • Excellent written and verbal interpersonal skills and ability to work in a project-oriented, diverse team environment. • Leadership experience in the form of leading direct reports and/or project teams preferred. • Experience with Salesforce Marketing Cloud a plus.

🏖️ Benefits

• medical • dental • vision • employee assistance program • life insurance • disability plans • parental leave • paid time off • 401k • tuition reimbursement