VP, Marketing – Communications

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Cupix

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🏗️ Construction

☁️ SaaS

🤖 Artificial Intelligence

Construction • SaaS • Artificial Intelligence

Cupix is a cloud-based digital twin platform that converts 360° video into accurate 3D maps and 4D as-built documentation using AI. The platform enables remote spatial collaboration, construction progress tracking, BIM verification, drone mapping, and unification of reality data (360° video, laser scans, drone orthophotos, and BIM) into a single coordinated spatial hub. Cupix is positioned for construction and heavy-industry workflows—reducing site visits, enabling validation against design and schedule, providing SiteInsights analytics, and integrating with enterprise tools like Autodesk BIM360/ACC, Procore, Oracle, Revizto, and ArcGIS while offering enterprise-grade security.

📋 Description

• Cupix is building the Spatial AI platform that turns real-world environments into living, navigable environments for AEC and other industries. As we expand globally and reposition the company for category leadership, we are creating a senior role to bring coherence, discipline, and creativity to how Cupix appears in the market. • We are seeking a **Vice President of Marketing & Communications** to lead our brand, communications, content, product marketing, and growth functions. This role will build a unified marketing organization that supports sales, strengthens our narrative, and positions Cupix as the undisputed leader in Spatial AI. • **KEY RESPONSIBILITIES:** • **1. Communications Leadership** • - Establish the Function: Build and lead the full communications function for Cupix, including internal and external communications, PR, media, analyst relations, and executive visibility. • - Unified Strategy: Develop a communications strategy that aligns with our Spatial AI positioning and global rebrand. • - Strategic Alignment: Partner with the Principal of Strategic Ventures on external communications tied to category creation, ecosystem development, and partner messaging. • - Reputation Management: Oversee customer stories, case studies, crisis communications, and major corporate announcements. • **2. Brand Strategy and Positioning** • - Brand Ownership: Own Cupix’s brand development and ensure consistent rollout of the global rebrand. • - Category Narrative: Shape and articulate the Spatial AI category narrative grounded in real construction workflows and customer outcomes. • - Collaboration: Work with Strategic Ventures on brand architecture, value propositions, and strategic publications. • ** 3. Team Leadership and Organizational Design** • Manage the Department: Lead a multidisciplinary marketing team, including: • - Events Manager • - Social Media Manager • - Content Manager • - Product-Led Growth Marketing Manager • - Product Marketing Managers • - Creative, PR, and channel agencies • Operational Rigor: Define KPIs, performance rhythms, and cross-team collaboration models to ensure accountability and execution discipline. • ** 4. Product Marketing and Market Narrative** • - Value Translation: Translate technical capabilities into clear value propositions for General Contractors, Owners, EPC firms, Specialty Trades, and Industrial Operators. • - Portfolio Messaging: Lead messaging for Cupix products and offerings. • - Strategic Alignment: Collaborate with Strategic Ventures to ensure product messaging aligns with market strategy, competitive positioning, and other corporate themes. • - Go-to-Market: Support product launches, roadmap communication, and customer education programs. • ** 5. Growth and Demand Generation** • - Demand Engine: Build a modern demand generation engine across North America, APAC, and EMEA. • - Targeted Programs: Drive campaigns, ABM programs, partner co-marketing, and lifecycle marketing designed for construction personas such as Superintendents, PMs, VDC teams, Executives, and Owners. • - Sales Alignment: Work with Sales leadership to ensure pipeline growth, improved conversion, and predictable forecasting. • - PLG: Strengthen product-led growth initiatives tied to trials, onboarding, and in-platform engagement. • ** 6. Events and Industry Presence** • - Global Strategy: Oversee global event strategy for construction and industrial markets. • - Key Venues: Ensure strong presence at Autodesk University, Oracle Industry Lab events, infrastructure and data center conferences, BuiltWorlds events, and other industry summits. • - Execution: Build repeatable playbooks for booth design, executive engagement, and event ROI. • ** 7. Social, Content, and Community Engagement** • - Digital Presence: Build an authoritative presence across LinkedIn, X, YouTube, and emerging channels. • - Content Strategy: Lead content development tailored to construction decision-makers and field teams. • - Enablement: Support high-quality case studies, playbooks, videos, guides, and sales enablement materials that reflect real jobsite workflows. • ** 8. Budget Ownership and Financial Stewardship** • - Create and Own the Marketing Budget: Develop and manage the marketing budget across brand, communications, demand generation, events, product marketing, agencies, and tooling. • - Strategic Allocation: Allocate spend based on growth priorities, regional expansion (NA, EMEA, APAC), product maturity, and ICP segmentation across construction and industrial markets. • - ROI and Efficiency Management: Establish clear ROI models for campaigns, events, sponsorships, and programs, ensuring spend is tied to pipeline impact, product adoption, and brand lift. • - Forecasting and Planning: Partner with Finance, Sales, and Strategic Ventures on annual planning, quarterly re-forecasting, and long-range growth modeling. • - Vendor and Agency Oversight: Own agency selection, contracts, and performance management to ensure cost efficiency and output quality. • - Executive Accountability: Report regularly to executive leadership on budget performance, CAC or other metrics efficiency, and marketing contribution. • ** 9. KPIs and Performance Management** • Define, track, and continuously improve performance across four core dimensions: • A. SaaS and Growth Metrics • - Marketing-sourced and marketing-influenced pipeline • - Customer acquisition cost (CAC) and CAC payback period • - Conversion rates across funnel stages (MQL → SQL → Closed Won) • - Trial-to-paid conversion rates (PLG) • - Expansion and upsell influence by segment and product • - Brand awareness and share of voice in target markets • B. Construction Technology Adoption Metrics • - Product adoption by role (Superintendent, PM, VDC, Executive) • - Feature utilization tied to real jobsite workflows • - Customer-reported operational outcomes (visibility, risk reduction, progress validation) • - Case study and reference velocity by segment and region • C. Go-To-Market and Sales Alignment Metrics • - Pipeline coverage ratio by region and vertical • - Campaign-to-opportunity conversion by ICP • - ABM account engagement and progression • - Sales enablement adoption and effectiveness • - Win-rate influence from marketing assets and programs • D. Customer and Lifecycle Impact Metrics • - Net revenue retention (NRR) contribution • - Expansion readiness indicators • - Customer advocacy metrics (references, reviews, speaking engagements) • - Community engagement and executive participation • - Operating Cadence • - Establish monthly and quarterly performance reviews. • - Maintain executive dashboards for leadership visibility. • - Use KPIs to drive prioritization, resourcing decisions, and continuous improvement.

🎯 Requirements

• **Experience** • - 10+ years in marketing with leadership experience in construction, SaaS, enterprise software, or AI-enabled products. • - Construction industry experience is required. Candidates must have a background in general contracting, EPC, construction technology, industrial operations, or AEC software. • - Proven ability to lead communications, brand, and growth functions in high-growth environments. • - Experience partnering with product, strategy, and sales teams. • - Experience operating across multiple regions (NA, EMEA, APAC) is an asset. • **Skills and Competencies** • - Strong communicator skilled at simplifying technical and field concepts. • - Deep understanding of construction workflows and decision-making structures. • - Strategic thinker with disciplined operational execution. • - Skilled in digital marketing, analytics, and product-led growth. • - Ability to lead multidisciplinary teams and manage agency partners.

🏖️ Benefits

• As part of our total rewards package, we offer attractive benefits and perks to our employees, including: • - Choice of medical, dental, and vision insurance plans for you and your family • - Additional insurance coverage options for life, accident, or critical illness • - Flexible paid time off, sick leave, short-term and long-term disability • - PTO, Paid holidays and sick leave. • - A day off to celebrate your birthday • - $50 Monthly towards phone/internet. • - 401(k) • - Paid parental leave • - HSA / FSA • - Employee Assistance Program (EAP) • At Cupix, we believe that diversity drives innovation. We are proud to be an **equal opportunity employer**, dedicated to hiring a diverse workforce and fostering an inclusive, welcoming environment for everyone.