Marketing Manager, Activation

🕒 May 5

🗽 New York – Remote

🗽 New York – Remote

💵 $87k - $96.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Curaleaf

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

⚕️ Healthcare Insurance

🧘 Wellness

💰 $425M Post-IPO Debt on 2021-12

Healthcare Insurance • Wellness

Curaleaf is a leading cannabis company committed to education, research, and advocacy within the industry. With its headquarters in Stamford, Connecticut, the company operates across 17 states, with 151 dispensaries and 19 cultivation sites, particularly in highly populated areas like Arizona, Florida, Illinois, Massachusetts, New Jersey, New York, and Pennsylvania. Curaleaf is listed on the TSX and OTCQX, indicating its presence in significant financial markets. The company focuses on wellness and self-care, offering a range of cannabis products while emphasizing safety and regulatory compliance. It strives to address health concerns through legal, regulated channels, and takes an active role in corporate governance and investor relations.

📋 Description

• Execute national and regional marketing plans, tailoring them to local market dynamics and regulations. • Manage activation calendars, track execution, and distribute promotional materials across the region. • Manage incoming field requests for assets (digital, POS, etc.). • Lead merchandising and POS execution, ensuring brand consistency. • Plan and manage local events, pop-ups, and demos; oversee regional budgets. • Coordinate event calendars and ensure flawless activation. • Partner with sales, marketing, and compliance teams to achieve regional goals. • Serve as a brand expert and uphold brand standards across all initiatives. • Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support. • Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field • 4-6 years of field marketing and activation experience • Proven expertise in event planning and execution • Passion for the cannabis industry and consumer (both active and curious) • Strong organizational and calendar management skills with the ability to juggle multiple priorities • Experience managing regional brand pages or digital platforms • Creative and innovative mindset with the ability to succeed in a tightly regulated environment • Willingness to travel and collaborate across multiple markets

🏖️ Benefits

• Career Growth Opportunities • Competitive Pay and Benefits • Generous PTO and Parental Leave • 401(K) Retirement Plan • Life/ Disability Insurance • Community Involvement • Referral Bonuses and Product Discounts