Creative Strategist – Ecommerce

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Curculia

WebsiteLinkedInAll Job Openings

11 - 50 employees

💄 Beauty

🛍️ eCommerce

👥 B2C

Beauty • eCommerce • B2C

Curculia is a French direct-to-consumer skincare brand selling turmeric-based (curcuma) topical products and routines marketed to reduce dark spots, even skin tone and treat imperfections. Their Shopify storefront offers pads, serums, creams, body and hair items, guarantees (100% satisfied or refunded), and emphasizes natural ingredients (curcuma, kojic acid) and visible results within weeks. The brand targets consumers primarily via online retail, social channels and international e-commerce shipping.

📋 Description

• Develop creative concepts and format ideas • Develop strong marketing angles • Define target avatars/personas and their pain points/desires • Write UGC scripts and creative briefs • Analyze performance (hook rate, CTR, CVR…) • Identify what works and what doesn’t • Draw inspiration from the market and benchmarks (TikTok/Meta/Amazon/Reddit…) • Turn data into winning concepts

🎯 Requirements

• Strong understanding of consumers, purchase psychology, and conversion mechanisms • Proficiency with TikTok and Meta content conventions (paid + UGC) • Ability to analyze creative performance (KPIs) and extract actionable insights • Skills in structuring angles, storytelling, and scriptwriting • E-commerce experience, ideally in beauty/skincare • Analytical and creative mindset

🏖️ Benefits

• Be part of the growth of a rapidly expanding brand • Significant advertising budgets and a data-driven environment • Access to our dashboards, processes, and performance data • Direct collaboration with a full creative team (UGC creators, editing, art direction) • Freedom to propose ideas and real autonomy in creative decisions • Competitive compensation, with possible performance-based bonuses • Opportunity to evolve into a long-term strategic role