Senior Manager, Product Marketing

🔥 19 hours ago

🇺🇸 United States – Remote

💵 $81.5k - $139.5k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Curriculum Associates

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1976

📚 Education

🤝 B2B

Education • B2B

Curriculum Associates is a company that partners with educators to make classrooms better places for teachers and students. They focus on providing evidence-based instructional materials and assessments, such as the i-Ready platform, which supports personalized learning and helps teachers differentiate instruction. Their offerings include diagnostics, mathematics, reading, and writing programs, aimed at improving student outcomes from kindergarten to 8th grade. Curriculum Associates also conducts research to understand and enhance the state of student learning. The company has recently expanded by acquiring SoapBox Labs, a leader in voice AI technology, emphasizing their commitment to equity-driven learning experiences.

📋 Description

• Develop market-informed growth strategy for Professional Learning & Services • Build deep expertise in the K–12 professional learning landscape, including funding streams, purchasing behavior, implementation challenges, and virtual delivery trends. • Synthesize market research, competitive intelligence, win/loss analysis, and voice-of-customer insights to identify growth opportunities, whitespace, and differentiation. • Define data-informed strategies to increase attach, grow professional learning revenue, and strengthen renewal and expansion outcomes. • Identify barriers to adoption—particularly for virtual offerings—and shape strategic recommendations to address them. • Lead differentiated positioning and messaging across the portfolio • Develop clear, compelling positioning that elevates professional learning from a “support add-on” to a critical driver of implementation success and student outcomes. • Establish differentiated positioning for new and evolving offerings, including virtual models, to ensure strong market understanding and resonance. • Create messaging frameworks and value narratives that consistently inform campaigns, sales enablement, web content, and field communications. • Shape revenue-driving campaign strategy and sales enablement • Partner with Growth Marketing to define campaign strategy that increases awareness, pipeline, and bookings for professional learning and services. • Equip Sales with high-impact enablement tools—including messaging guides, pitch materials, and objection-handling resources—to increase services revenue and attach. • Partner cross-functionally to ensure campaign and enablement efforts align to growth priorities. • Measure performance and refine strategy using key metrics such as pipeline contribution, attach rate, conversion, and revenue impact. • Drive cross-functional clarity and alignment • Serve as a strategic connector across Product, Professional Learning, Sales, Partner Success, and Marketing to ensure cohesive messaging and execution. • Drive clarity in priorities, positioning, and sequencing across stakeholders. • Model strategic thinking, curiosity, and analytical rigor across initiatives.

🎯 Requirements

• Bachelor’s Degree or equivalent experience • 5+ years of Product Marketing experience • Demonstrated success leading revenue-driving go-to-market initiatives • Experience developing sales enablement tools and partnering on campaign strategy • Proven ability to lead cross-functional initiatives and manage multiple strategic projects simultaneously • Proficiency with business tools including Salesforce.com, Microsoft Office Suite (Word, Excel, PowerPoint, MS365), CRM systems, and marketing automation platforms.

🏖️ Benefits

• Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. • Employees can enroll in our company’s 401k plan and receive an employer match. • Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's. • Additional perks and benefits.