Senior Director, International Partnerships

September 18

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Customer.io

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SaaS • Marketing

Customer. io is a customer engagement platform that helps businesses create personalized journeys across multiple channels, such as email, SMS, and in-app messaging, by leveraging first-party data. The platform offers solutions for crafting and automating messages with high flexibility and customization. It includes features such as data pipelines for managing customer data, visual workflow builders for automation, and tools for analytics and A/B testing to optimize messaging campaigns. Designed to scale with businesses of all sizes, Customer. io integrates with existing tools and provides a secure, compliant environment with high uptime, making it a trusted choice for over 7,400 brands globally.

51 - 200 employees

Founded 2012

☁️ SaaS

💰 Series A on 2022-03

📋 Description

• Develop the international growth strategy for LATAM and APAC, with a clear roadmap for market entry, partner recruitment, and revenue scaling. • Identify priority countries, industries, and partner types to align with Customer.io’s Ideal Customer Profile (ICP) and Ideal Partner Profile (IPP). • Establish foundational playbooks for international expansion that can be scaled across additional regions. • Recruit, onboard, and activate regional partners and distributors, leveraging their market expertise to accelerate adoption of Customer.io. • Build joint go-to-market plans with partners, including co-selling, co-marketing, and demand generation activities. • Define and operationalize the partner journey (onboarding → enablement → co-selling → revenue contribution). • Represent Customer.io externally with partners, building strong executive-level relationships. • Drive partner-sourced and partner-influenced pipeline in LATAM and APAC, ensuring consistent progression to closed revenue. • Meet or exceed revenue quota targets tied to international partner growth. • Establish and track program KPIs to measure partner health, engagement, and ROI. • Collaborate with Marketing to launch localized co-marketing and demand generation campaigns. • Partner with CX to ensure customer success through partner-delivered services. • Work with Product to prioritize regional integration requirements and localization needs. • Partner with Finance to build ROI models, reporting frameworks, and forecast contributions from international regions. • Start as an individual contributor while laying program foundations and, over time, hire and lead a team of international Channel Account Managers (CAMs).

🎯 Requirements

• 10+ years of experience in international business development, partnerships, or channel leadership. • 7+ years of people leadership experience • Proven track record (with the network to prove it) of building and scaling markets through partnerships in LATAM (required); APAC experience strongly preferred. • Deep existing relationships with key LATAM partners and distributors. • Experience in co-selling, co-marketing, and partner-led demand generation. • Demonstrated ability to deliver results in both strategic planning and hands-on execution. • Experience setting and meeting revenue quotas and managing program-level KPIs. • Strong cross-cultural communication and relationship-building skills. • Prior experience building or leading teams within a scaling environment. • Candidates with the ability to speak Spanish will be prioritized.

🏖️ Benefits

• 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. • 16 weeks paid parental leave • Unlimited PTO • Stipends for remote work and wellness • Professional development budget • Inclusive benefits package supporting well-being and growth