Social Media Lead

Job not on LinkedIn

🔥 0 minutes ago

🇪🇺 Europe – Remote

⏰ Full Time

🟠 Senior

💕 Social Media Manager

👻 Ghost score 10%

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Logo of CXM

CXM

201 - 500 employees

Founded 2015

💸 Finance

💳 Fintech

Finance • Fintech

CXM is an online financial services firm that operates as a brokerage platform offering Forex and CFD trading to clients. The company enforces regional access restrictions for regulatory compliance and provides risk warnings about the high-risk nature of leveraged trading. CXM also offers customer support for access and compliance inquiries.

📋 Description

• Own and grow CXM’s global social media presence across organic and paid channels • Develop and execute CXM’s global social media strategy in line with wider marketing objectives • Build and manage content calendars across campaigns, promotions, company updates, and market opportunities • Identify emerging platform, audience, and content trends • Coordinate, schedule, and publish content across relevant social platforms • Maintain consistency in brand identity, tone of voice, messaging, and positioning • Manage comments, direct messages, and community interactions • Monitor sentiment and escalate customer issues or recurring concerns • Plan, launch, manage, and optimise paid social campaigns, particularly across Meta • Manage budgets across markets and campaign objectives • Test and optimise audiences, creatives, placements, and messaging • Track and analyse organic and paid social performance • Produce regular performance reports with insights and recommendations • Turn data into actionable optimisation decisions • Monitor competitor activity and platform developments • Collaborate with design, content, regional marketing, CXM Support, compliance, and other internal teams • Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media • Provide direction and support to local social media managers • Establish standards, processes, and best practices across markets • Coach and develop the wider social team • Consolidate all regional Facebook pages into a single global page within the first 90 days • Deliver agreed ROAS targets across paid social campaigns by the end of Q4 • Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR • Establish a consistent monthly social media performance reporting and optimisation rhythm • Launch a follower-exclusive content and promotions programme within the first six months

🎯 Requirements

• Proven experience managing social media for a global or multi-market brand • Strong hands-on experience with paid social, particularly Meta Ads • Strong understanding of organic social, content strategy, and community management • Demonstrable ability to analyse social performance and optimise based on data • Experience managing budgets, campaigns, audiences, and creative testing • Strong brand, content, and copy judgement • Excellent stakeholder and cross-functional communication skills • Experience working in regulated industries such as fintech, crypto, or financial services is advantageous • Experience managing or mentoring social media teams is a plus • Comfortable working independently in a fully remote environment

🏖️ Benefits

• A genuinely remote role with flexibility across European time zones • A strong, experienced team and supportive leadership environment • Competitive base salary plus a performance-based bonus linked to social KPIs and campaign results

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