Senior GTM Strategy Manager – Product & Customer Marketing

🕒 May 21

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D2L

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1999

📚 Education

☁️ SaaS

💰 $85M Series B on 2014-08

Education • SaaS

D2L is a company committed to transforming the future of education and work through high-quality learning solutions. Their platform, D2L Brightspace, offers personalized, scalable learning opportunities tailored for various sectors, including K-12 education, higher education, business, training organizations, and government. D2L provides a comprehensive learning management system that incorporates AI-driven tools to enhance teaching and learning experiences. The company emphasizes accessibility and inclusivity, ensuring that their solutions meet diverse learner needs, and supports their users with dedicated customer and learning services.

📋 Description

• Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives. • Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes. • Establish planning cadences (e.g., launch planning, quarterly GTM reviews) to align Product Marketing and Customer Marketing. • Build and manage processes that connect product development cycles with marketing readiness. • Ensure Product Marketing is equipped to deliver timely, accurate messaging, positioning, and customer-facing assets. • Act as the primary bridge between Product, Product Marketing, and Customer Marketing to ensure alignment and execution readiness. • Partner with Customer Marketing and Customer Success to translate product innovation into programs that drive adoption, expansion, and advocacy. • Identify opportunities to better leverage product releases across the customer lifecycle. • Ensure consistent articulation of product value across customer touchpoints and campaigns. • Provide strategic direction and oversight for large, cross-functional marketing campaigns tied to product and customer growth initiatives. • Ensure campaigns are aligned to GTM strategy, properly scoped, and delivered on time. • Identify risks, gaps, and dependencies across teams and proactively drive resolution. • Define KPIs and success metrics for GTM initiatives and customer marketing programs. • Partner with Marketing Ops to build dashboards and reporting frameworks. • Deliver clear, actionable insights and updates to senior leadership (SLT) on performance and impact. • Design and implement scalable GTM frameworks (e.g., launch tiers, campaign planning, intake processes). • Improve visibility, accountability, and coordination across Product Marketing and Customer Marketing. • Establish best practices that enable teams to execute more efficiently and effectively. • Act as the central point of coordination across Product Marketing, Customer Marketing, Product, Sales, and RevOps. • Align stakeholders on priorities, clarify roles and responsibilities, and resolve overlaps between teams. • Lead cross-functional planning and communication to ensure GTM initiatives are understood, adopted, and executed successfully.

🎯 Requirements

• 7–10+ years of experience in B2B SaaS marketing (product marketing, customer/lifecycle marketing, or GTM strategy roles) • Experience operating in high-growth or scale-up environments • Proven track record leading cross-functional GTM initiatives or product launches with measurable business impact • Strong understanding of SaaS go-to-market models, product lifecycle, and customer expansion strategies • Experience building or improving GTM processes, planning frameworks, or operating models • Experience working closely with Product, Customer Success, and Revenue teams in a matrixed environment • Strong analytical skills with experience defining KPIs and working with Marketing Ops on reporting • Experience with tools such as Salesforce, MCAE, Jira, or similar • Exceptional written and verbal communication skills; comfortable presenting to senior leadership.

🏖️ Benefits

• Impactful work transforming the way the world learns • Flexible work arrangements • Learning and Growth opportunities • Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program • 2 Paid Days off for SkillsWave-related activities like exams or final assignments • Employee wellbeing (Access to mental health services, EFAP program, financial planning and more) • Retirement planning • 2 Paid Volunteer Days • Competitive Benefits Package • Home Internet Reimbursements • Employee Referral Program • Wellness Reimbursement • Employee Recognition • Social Events • Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.