Bilingual Digital Growth Marketing Manager

🕒 June 2

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Dairy Queen

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1943

👥 B2C

💰 Private Equity Round on 2013-09

B2C • Food & Beverage • Franchise

Dairy Queen is an international chain of fast-food restaurants owned by American Dairy Queen Corporation, known for its popular Blizzard treats, burgers, and more. With a focus on both savory and sweet offerings, Dairy Queen provides a variety of meals and treats including cheeseburgers, chicken strips, and signature Stackburgers, alongside its famous ice cream desserts. The brand highlights allergen information and nutrition details, ensuring customers are informed of the potential presence of allergens due to cross-contact in its locations. Dairy Queen is also involved in franchising and encourages the use of its mobile app to enhance customer experience.

📋 Description

• Own digital channel growth strategy and performance across online ordering, third‑party delivery, and loyalty. • Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention. • Establish clear performance dashboards, reporting cadences, and insight‑driven optimization routines. • Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability. • Translate strategy into SOPs, playbooks, and executional standards for agencies, internal teams, and franchisees. • Identify risks, gaps, and performance issues; escalate insights and recommendations with clarity and data. • Lead ongoing management and optimization of third‑party delivery platforms. • Partner cross‑functionally to improve awareness, promotions, profitability and operational compliance. • Drive platform sales and conversion into owned DQ channels while protecting brand standards and franchisee profitability. • Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms. • Shape customer journeys, program mechanics, and activation plans with a focus on adoption and feasibility. • Build foundational governance, SOPs, and measurement frameworks required for sustainable scale. • Oversee social media, website, and SEO performance as part of the broader digital ecosystem. • Ensure activities drive traffic, engagement, and conversion in support of digital growth objectives. • Manage agency partners and ensure alignment with brand and business priorities. • Serve as a trusted digital partner to franchisees across all digital initiatives. • Develop training materials, communications, and playbooks to drive adoption and confidence. • Present clearly and credibly in franchisee forums and working sessions.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field or equivalent experience in lieu of a degree; MBA a plus. • 5+ years of digital marketing experience, ideally within QSR, retail, or franchised environments. • Demonstrated experience launching and scaling digital platforms (online ordering, delivery, and/or loyalty). • Strong understanding of digital performance levers, delivery ecosystems, and e‑commerce optimization. • Proven ability to influence cross‑functional partners without direct authority. • Verbal and written fluency in both English and Spanish required. • Proficiency in Microsoft Word, Excel, and PowerPoint. • Ability to travel locally and internationally up to 10%.

🏖️ Benefits

• Inclusion & Belonging • Fostering a culture of community where employees bring their authentic selves to work.