Bilingual Digital Marketing Manager

🕒 May 27

🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 23%

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Dairy Queen

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1943

🏨 Hospitality

✈️ Travel

🍽️ Food & Beverage

💰 Private Equity Round on 2013-09

Hospitality • Travel • Food & Beverage

Dairy Queen is an international chain of fast-food restaurants owned by American Dairy Queen Corporation, known for its popular Blizzard treats, burgers, and more. With a focus on both savory and sweet offerings, Dairy Queen provides a variety of meals and treats including cheeseburgers, chicken strips, and signature Stackburgers, alongside its famous ice cream desserts. The brand highlights allergen information and nutrition details, ensuring customers are informed of the potential presence of allergens due to cross-contact in its locations. Dairy Queen is also involved in franchising and encourages the use of its mobile app to enhance customer experience.

📋 Description

• Own digital channel growth strategy and performance across online ordering, third-party delivery, and loyalty. • Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention. • Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability. • Translate strategy into SOPs, playbooks, and executional standards for agencies, internal teams, and franchisees. • Lead ongoing management and optimization of third‑party delivery platforms. • Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms. • Oversee social media, website, and SEO performance as part of the broader digital ecosystem. • Serve as a trusted digital partner to franchisees across all digital initiatives.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field or equivalent experience in lieu of a degree; MBA a plus. • 5+ years of digital marketing experience, ideally within QSR, retail, or franchised environments. • Demonstrated experience launching and scaling digital platforms (online ordering, delivery, and/or loyalty). • Strong understanding of digital performance levers, delivery ecosystems, and e‑commerce optimization. • Proven ability to influence cross‑functional partners without direct authority. • Verbal and written fluency in both English and Spanish required. • Proficiency in Microsoft Word, Excel, and PowerPoint. • Ability to travel locally and internationally up to 10%.

🏖️ Benefits

• Inclusion & Belonging • Culture of inclusion and belonging • Community where employees bring their authentic selves to work