Dakota
Fintech • Banking • B2B
Dakota is a financial technology company that provides a modern banking platform powered by stablecoins and backed by U. S. Treasuries. It facilitates global finance by allowing businesses to send and receive USD seamlessly through multiple transfer methods, including ACH, Fedwire, SWIFT, and SEPA. Dakota offers various banking services through global bank partners and emphasizes security, asset control, and automation to optimize financial operations for its users.
Head of Marketing
Job not on LinkedIn
August 15
Dakota
Fintech • Banking • B2B
Dakota is a financial technology company that provides a modern banking platform powered by stablecoins and backed by U. S. Treasuries. It facilitates global finance by allowing businesses to send and receive USD seamlessly through multiple transfer methods, including ACH, Fedwire, SWIFT, and SEPA. Dakota offers various banking services through global bank partners and emphasizes security, asset control, and automation to optimize financial operations for its users.
📋 Description
• Own marketing strategy end-to-end across SMB, mid-market, and enterprise segments • Define and evolve core positioning & messaging that differentiates Dakota and resonates with our audience • Shape and grow our brand: from visual identity to thought leadership presence • Launch a content & thought leadership engine including customer stories, industry insights, newsletters, and product updates. • Build predictable lead generation programs to deliver a steady pipeline of qualified prospects. • Partner with product and sales to create GTM playbooks, onboarding flows, and upsell campaigns • Drive partnerships marketing to extend reach through co-marketing and ecosystem relationships • Establish marketing KPIs, track performance, and optimize campaigns for impact
🎯 Requirements
• A strategic operator with 8+ years of experience in B2B or fintech marketing • You’ve built marketing programs from 0 to 1 (or 1 to 10) and know what good execution looks like • Comfortable switching between positioning, partnerships, and campaign management • Clear, crisp communicator—especially in writing • Bonus: experience with crypto, banking-as-a-service, or working with startup/VC ecosystems
🏖️ Benefits
• Engaging problems that increase economic freedom globally • Competitive salary and equity • Employee-friendly equity terms (extended exercise) • Remote work, no commuting to the office • Paid co-working space/desk at an office • Health, dental, and vision insurance • Regular team events and off-sites
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