Principal Product Marketer, Hardware

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October 29

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Dandy

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Healthcare Insurance

Dandy is a digital dental laboratory revolutionizing how dental practices scan, order, and collaborate on lab work. Dandy provides innovative technologies like intraoral scanners and digital workflows to thousands of dental practices, enhancing patient care and practice efficiency. The company offers a range of dental services and products, including crowns, dentures, and sleep apnea devices, with a focus on precision and fast turnaround times. Dandy's advanced digital dental technology supports real-time communication and design approvals, enabling dental professionals to deliver consistent, high-quality restorations and improve patient experiences.

501 - 1000 employees

⚕️ Healthcare Insurance

📋 Description

• Define and lead our end-to-end GTM strategy for new hardware products - from concept through launch and ongoing adoption • Deeply understand the customer we are building for, and partner with the Product and Hardware teams to translate those insights into compelling products and feature sets that drive differentiation • Own positioning, messaging, and value props that can cut through noise in competitive markets and clearly differentiate our brand and products • Drive coordinated launch execution across GTM teams, aligned cross-functionally to Product, Engineering, and Hardware • Define success metrics for each launch, track performance, and optimize future GTM efforts based on ongoing learnings • Partner with Creative to ensure every customer touchpoint, from digital advertising to physical product packaging, tells a compelling brand story • Partner with Demand Gen and Creative to create memorable campaigns that generate awareness, excitement and ultimately, pipeline

🎯 Requirements

• Minimum of 8 years of professional experience, including at least 4 years in product marketing • Demonstrated track record of crafting compelling product positioning and messaging • Excellent written and verbal communication skills; ability to take complex concepts and distill them into simple and compelling narratives • Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas • Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively

🏖️ Benefits

• healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off