AI Marketing Specialist, SEO Specialist

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Darkroom

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

☁️ SaaS

Marketing • B2B • SaaS

Darkroom is a world-class growth marketing company specializing in services that span the entire customer journey. As the 385th fastest growing private company in America according to the Inc. 5000 in 2023, Darkroom focuses on maximizing ROI for its clients. They offer services such as Amazon Marketplace Management, Creative Services, Paid Media Management, Retention Marketing, and Website Optimization. With a strong emphasis on integrating finance, creativity, and performance into growth marketing strategies, Darkroom leverages data infrastructure and attribution to enhance advertising effectiveness and profitability. Their committed approach has created over $1 billion in attributable revenue for clients, making them a trusted partner for leading companies worldwide.

📋 Description

• Develop and implement comprehensive SEO strategies aligned with client business objectives across e-commerce, DTC, and consumer brands. • Conduct keyword research, site audits, and competitor analyses to identify growth opportunities in both traditional and AI-powered search environments. • Continuously analyze and report on SEO performance metrics, providing actionable insights and clear recommendations to clients and internal stakeholders. • Monitor rankings, organic traffic, and AI citation frequency, adjusting tactics based on performance data. • Optimize client content and digital properties for visibility within LLM-powered search engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude). • Develop and execute strategies to increase how often and how favorably client brands are referenced in AI-generated answers and recommendations. • Monitor the rapidly shifting landscape of how LLMs source, rank, and cite information, and translate changes into actionable client strategies. • Build and maintain frameworks for tracking “AI share of voice” across generative search platforms. • Collaborate with content teams to build strategies that serve dual purposes: ranking in traditional search AND being surfaced by AI systems as authoritative, trustworthy sources. • Build and maintain effective link-building campaigns to enhance domain authority and AI discoverability. • Identify high-value external partnership opportunities, guest posting placements, and relevant industry directories. • Monitor and manage backlink profiles to maintain a strong online reputation. • Create and manage content briefs, oversee article creation, and perform QA to ensure premium quality outputs across all content deliverables. • Partner with cross-functional teams (Content, Creative, Paid Media, Marketplaces, Retention) to deliver integrated marketing campaigns. • Present complex SEO and GEO insights to clients and stakeholders in clear, accessible language. • Support the Associate Director in developing proprietary methodologies, playbooks, and reporting frameworks for AI marketing services. • Foster a culture of continuous learning and experimentation, sharing AI search best practices across the broader Darkroom organization.

🎯 Requirements

• 2–4 years of experience managing SEO strategies for e-commerce, consumer, or digital-first brands. • Proven track record in driving organic traffic growth, keyword ranking improvements, and ROI-focused SEO campaigns. • Familiarity with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or Moz. • Agency experience is a strong plus. • Deep understanding of on-page SEO, link-building, technical SEO, and structured data best practices. • Strong analytical skills and the ability to translate data into actionable insights and client-ready reports. • Working knowledge of HTML, CSS, or JavaScript is a plus. • Excellent verbal and written English communication skills, with the ability to present complex ideas clearly. • Adaptability to stay ahead of ever-changing search engine algorithms and emerging AI search platforms.

🏖️ Benefits

• Unlimited PTO + Local holidays (Relevant to your hub): Rebooting is part of the work. Take the time you need to stay sharp. • Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain. • Parental Leave: Flexible parental leave to support new parents during this important transition. • Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.