Digital Marketing Manager

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform offered by Ceridian that provides employers with payroll, HR, workforce management, scheduling, benefits, and talent management tools. It’s designed as an integrated, single-application SaaS solution to manage the employee lifecycle and payroll in real time for mid-size to large organizations. Dayforce is sold as enterprise B2B software to employers and HR departments.

📋 Description

• Support onsite acquisition strategy and execution to drive revenue growth and expand the paying user base. • Lead the diversification of product offerings and monetization paths by matching customers to the most relevant products, increasing conversion, and maximizing lifetime value. • Position acquisition as a core driver of B2C revenue diversification through disciplined experimentation, strong cross functional alignment, and continuous optimization. • Support campaign execution to boost visibility, attract visitors and encourage engagement or conversions across various online channels • Analyze user data, behaviour patterns and campaign metrics to refine strategies, improve targeting accuracy and ensure their marketing efforts remain cost-effective, scalable and results-driven over time. • Lead cross-functional A/B and multivariate experimentation across offers, pricing tiers, paywall treatments, and audience segments, setting standards for test design, learning velocity, and iteration. • Establish and monitor clear KPIs including product mix coverage, product conversion rates, revenue impact, and lifetime value contribution.

🎯 Requirements

• At least 5 years of experience in growth marketing, conversion rate optimization, pricing optimization, or product marketing within a B2C subscription business. • Demonstrated experience driving measurable revenue impact through customer acquisition or product upsell strategies. • Hands-on experience with marketing or eCommerce technology platforms such as GA4, Amplitude, Braze, Google Analytics or similar tools, with experience in campaign execution, testing, and optimization. • Demonstrated ability in driving growth on web platforms, such as traffic growth, engagement, or conversion growth. • Strong analytical capability with experience using BI tools like Tableau, Looker, or Google Analytics to inform strategy and measure impact. • Ability to translate complex data into clear, executable marketing plans. • Strong cross functional collaboration skills with a track record of delivering results in fast paced environments.