Paid Media Strategist – PPC, SEO

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform that provides payroll, HR, benefits administration, workforce management (time & attendance, scheduling), talent management, and analytics. Delivered as enterprise SaaS, Dayforce is used by businesses to streamline HR and payroll processes, improve compliance, and manage the full employee lifecycle.

📋 Description

• Own day-to-day campaign performance across PPC and SEO initiatives • Optimize campaigns across platforms such as Google Ads, Meta, and display networks • Analyze performance trends and deliver data-driven recommendations to improve ROI • Build and maintain pacing reports, performance dashboards, and campaign insights • Conduct A/B testing (ads, landing pages, keywords) to improve results • Partner with Account Managers to support client retention and growth • Participate in client meetings, presenting insights and performance updates as needed • Troubleshoot performance issues and identify new optimization opportunities • Support keyword strategy development and SEO performance reporting • Manage multiple campaigns and priorities within defined SLAs

🎯 Requirements

• 3–5 years of experience in digital marketing (agency or in-house) • Strong hands-on experience with PPC campaign management • Working knowledge of SEO fundamentals and reporting • Experience with tools such as Google Ads, Google Analytics (GA4), Meta Ads Manager, Excel • Ability to analyze data and translate insights into actionable strategies • Strong communication skills— you can explain performance clearly and confidently • Highly organized with the ability to manage multiple campaigns and deadlines • Bonus If You Have: Experience in an agency or high-volume client environment, Exposure to multi-channel campaigns (display, social, email), Advanced Excel or data analysis skills

🏖️ Benefits

• Collaborative, supportive team environment • Opportunity to grow into senior strategist or leadership roles • Exposure to diverse clients and marketing strategies • Fast-paced environment where your ideas and optimizations matter