Paid Media Growth Strategist

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Structured

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📣 Marketing

🛍️ eCommerce

🤝 B2B

Marketing • eCommerce • B2B

Structured is a performance-driven integrated marketing agency that builds and scales lifecycle marketing systems for brands. They specialize in email & SMS retention, paid media, conversion rate optimization (CRO), creative and UGC production, financial analysis and AI-enabled SEO & advertising. Structured positions itself as a leader for e‑commerce and subscription brands, delivering full-funnel growth services and regular strategic Quarterly Business Reviews focused on measurable ROI.

📋 Description

• Serve as the growth strategist for paid media management: media buying, client communication, and creative strategy • Manage, plan, design, and operate paid media campaigns to grow your book of business • Own budget management and tracking to keep spend aligned with client goals, including reporting and forecasting • Lead client communication — daily Slack updates, biweekly calls, and quarterly business reviews — to build strong relationships and keep clients informed on progress toward their KPIs • Serve as the primary point of contact for client questions • Drive client growth in a way that strengthens Structured's reputation and business • Take full ownership of your client accounts — successes and failures alike • Stay current on industry trends through daily use of reporting and analytics tools

🎯 Requirements

• 3+ years of Paid Media experience in an agency setting, including recent media buying experience • 3+ years of Facebook/Meta advertising experience • 2+ years as the primary growth marketing lead for e-commerce DTC brands • Experience managing $100K+/month budgets across Google and Meta • Experience running paid campaigns beyond Facebook/Instagram — Google, Snapchat, Pinterest, LinkedIn, etc. • Experience pulling reporting in Shopify and connecting it back to Paid Media’s impact • Experience with attribution tools, like Triplewhale and Northbeam • Experience with Google Analytics • Strong communication skills, including the ability to explain complex concepts and navigate difficult client conversations • Ability to identify core KPIs and growth strategies for e-commerce brands — even when founders don't yet know what those are — and communicate them clearly and strategically • Experience coordinating marketing projects across multiple execution team members • A sharp eye for visual creative (image and video) and design • Working knowledge of conversion rate optimization, with the ability to advise clients on improvements • Genuine passion for e-commerce marketing and a commitment to mastering the craft • Strong data analysis skills, with the ability to extract insights that improve client results • A love of learning — and helping others learn — with the humility that comes with it (no egos) • Customer-centric mindset and a drive to win against tough odds • Strong interpersonal skills for building relationships, both internal and external • Excellent presentation and public speaking skills • A doer — someone who takes action and drives growth.