Digital Paid Media Account Manager

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform that provides payroll, workforce management, HR, benefits administration, talent management, and time and attendance solutions. It is delivered as a SaaS product for organizations to manage employee lifecycle, payroll processing, scheduling, and compliance in a unified system. Dayforce is primarily sold to businesses and enterprise HR teams as a B2B enterprise HR technology solution.

📋 Description

• Own client relationships by building trust, communicating transparently, and delivering results against shared business objectives. • Align on goals, manage expectations, and coordinate internal partner teams to deliver the agreed approach. • Run regular performance reviews (weekly/monthly) that connect results to client goals and clearly communicate wins, risks, and next steps. • Translate client objectives into media strategies and campaign implementation plans. • Partner with Sales and Optimization to execute strategy, optimize performance, and exceed client business goals. • Advise clients on near-term and upcoming strategies to improve performance and results. • Maintain a consistent marketing message across channels (search, display, social, and owned/operated digital and print). • Use CRM, ad platforms, and LocaliQ proprietary tools daily to manage workflows and support campaign execution. • Monitor daily performance, identify trends, discuss results with clients, and recommend optimizations and new tactics. • Coordinate with ad operations and digital solutions teams to deliver on client objectives and resolve issues quickly.

🎯 Requirements

• Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English • 5+ years hands-on experience managing online/digital advertising campaigns • Must have 5+ years of client facing service/account management experience • Google Ads & Google Analytics Certified • Ability to quickly master business processes, marketing and technology concepts • Demonstrated expertise in customer relationship management • Mastery of key technologies and systems to review and advise on digital marketing campaigns • Advanced capabilities to effectively understand and speak toward digital advertising campaigns –Search, Display, Marketing Management Systems, traditional marketing endeavors etc. • Strong technical skills to recommend, adjust, and continually improve campaigns across their lifecycle. • Experience with digital marketing publishing systems and related workflows. • Excellent verbal and written communication skills • Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business • Proven track record in relationship building and account management • Works efficiently and continuously improves processes and workflows • Moderate Excel and PowerPoint skills required