Lead Writer

Job not on LinkedIn

🔥 12 hours ago

🌵 Arizona, California, +3 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

💵 $96.6k - $130.4k / year

⏰ Full Time

🟠 Senior

✏️ Content Writer

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Deckers Brands

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1973

👥 B2C

👗 Fashion

🛒 Retail

B2C • Fashion • Retail

Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories. Known for its high-quality products and trendsetting designs, Deckers Brands encompasses a portfolio of well-known brands that appeal to diverse consumer segments worldwide.

📋 Description

• Collaborate with designers, art directors, and creative leaders to concept and define the narrative and copy direction for HOKA campaigns and brand initiatives • Brainstorm, craft, and present bold creative concepts and storytelling that spark emotion, capture attention, and drive measurable impact • Translate strategy and creative briefs into engaging copy concepts, narratives, and messaging that connect deeply with runners, hikers, and movers of all kinds • Create and shape stories across a wide range of digital channels—digital campaigns, site updates, social media—ensuring every touchpoint reflects HOKA’s unique voice • Craft retail, experiential narratives, and product-focused videos that turn moments of discovery into lasting brand connections • Collaborate across teams to elevate athlete and product stories that celebrate performance, possibility, and the joy of movement • Serve as a champion of the HOKA voice, ensuring communications reflect the brand's personality, values, and storytelling principles • Develop deep expertise in HOKA product language, innovation stories, and messaging frameworks to ensure consistent communication of product benefits and technologies across channels • Apply a deep understanding of running, outdoor, and lifestyle culture to ensure brand and product storytelling feels authentic, relevant, and connected to the communities HOKA serves

🎯 Requirements

• Bachelor’s degree or equivalent professional experience • A strong and varied portfolio that demonstrates strategic thinking, creative concepting, and compelling storytelling across retail brands and multiple mediums • 9+ years in an advertising agency or in-house creative environment • Genuine passion for performance and lifestyle brands, and alignment with a values-driven company culture • Expertise in both print and digital marketing and advertising • Proven strength in crafting persuasive short-form and long-form writing • Confident presenter with the ability to sell in creative ideas and concepts • Deep understanding of marketing and advertising principles • Authentic interest and experience in performance product brands (preferred) • Strong creative problem-solving skills and the ability to think strategically • Motivated, self-starter with a high level of drive and initiative • Collaborative team player who can both inspire and support colleagues • Excellent organizational and time-management skills • Sharp attention to detail and accuracy in all work • Awareness of cultural and creative trends and their commercial applications • Thrives in collaborative, fast-moving creative environments • Skilled at contributing to brainstorming sessions, campaign development, creative briefs, and execution • Ability to manage multiple projects simultaneously and balance competing writing needs effectively • Able to think strategically and conceptualize creatively • Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies to diverse stakeholders • Detail oriented, process-friendly, and capable of working within tight timelines on multiple projects simultaneously • Exhibits a high level of personal integrity, empathy, and respect for others • Passion for sports—especially trail and road running—and understanding of the athletic footwear market is a plus • Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection

🏖️ Benefits

• Competitive Pay and Bonuses • Financial Planning and wellbeing • Time away from work • Extras, discounts and perks • Growth and Development • Health and Wellness