Performance Marketing

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YogiTrades

WebsiteLinkedInAll Job Openings

11 - 50 employees

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

YogiTrades is a platform designed for Indian traders to engage in futures and options trading on cryptocurrencies like Bitcoin and Ethereum. The platform operates 24/7, allowing users to trade without owning any actual crypto, with all transactions settled in INR. Registered with the Financial Intelligence Unit of India, YogiTrades complies fully with local regulations, providing a secure and trustworthy trading environment. It offers innovative trading features, smart margining schemes, and deep analytics to enhance user experience. Users can make smaller initial investments and enjoy daily, weekly, and monthly expiries, ensuring flexibility and a wide range of opportunities. The platform is also integrated with efficient customer support and community interaction features.

📋 Description

• Drive user acquisition through performance marketing and partnerships. • Run biddable campaigns efficiently while identifying and managing high-impact partnerships. • Plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple ads, X (Twitter), and other relevant channels. • Analyse campaign performance and continuously optimize for CAC, LTV, and ROAS. • Manage day-to-day campaign monitoring, perform campaign RCA, and prepare performance reports with actionable insights. • Work with internal & external agency/teams to develop engaging ad creatives & copies. • Leverage programmatic (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency. • Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches. • Identify, negotiate, and onboard strategic Direct partners to drive customer acquisition. • Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.

🎯 Requirements

• 2-3 years of experience in performance marketing (preferably in gaming, fintech, or e-commerce). • Strong understanding of paid acquisition channels of App & Web campaigns on (Google Ads, X (Twitter) Ads Facebook Ads, Apple ads, Programmatic channels etc.). • Ability to work in a fast-paced, performance-driven environment. • Have fair understanding of MMP i.e Appsflyer, Adjust or Branch etc. • Good communication and data analytical skills.