Paid Media Strategist

🕒 March 31

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TripleDart - Extended B2B SaaS Growth Team

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

TripleDart is a dedicated B2B SaaS marketing agency that provides Creative as a Service, enabling startups and scaleups to achieve substantial growth through tailor-made marketing strategies. With a strong focus on pipeline marketing, SEO, and content creation, TripleDart acts as an extension of its clients' teams, leveraging data-driven insights and proven playbooks to optimize marketing efforts and drive efficiency. Their commitment to understanding product-market fit and their collaborative approach has made them a trusted partner for over 100 SaaS brands looking to enhance their marketing game and reach tangible results.

📋 Description

• Develop and execute a data-driven strategy to generate and accelerate the pipeline for your clientele. • Develop and implement a broad range of highly targeted, multi-channel ABM programs and campaigns intended to increase engagement, build pipelines and accelerate revenue in key accounts • Build a high-performing team: Hire, mentor, and build a high-performing team of passionate marketers about numbers and performance. • Own campaign execution end-to-end, including account selection, copy and content development, analysis, and reporting on campaign effectiveness. • Collaborate with internal/external content Marketing and Product Marketing teams to develop messaging and content tailored to our audience • Use analytics and insights to profile and target ideal target accounts and contacts. • Coordinating ideation, creation, deployment, and analytics across multiple internal teams. • Maintaining a robust and diverse pipeline of optimization tests for each client you are assigned. • Driving macro and micro conversion improvements across high-growth marketing channels. • Analyzing and tracking KPIs, leveraging performance data to both identify optimization within existing funnels and unlock new growth opportunities. • Improving CRO Program efficiency by designing and maintaining systems, training, SOPs, etc. • Document, automate, and optimize experimentation processes and growth loops.

🎯 Requirements

• You have at least 4 years of actual B2B/SaaS Paid Media experience and can get results for our clients. • Proven track record of launching successful campaigns in paid media channels and managing multi-million dollar budgets. • Experienced working with complex data sets to make data-informed decisions and sharing thoughtful insights. • Working knowledge of account-based marketing and ABM tools. • Deep knowledge ideally across Search and social (programmatic is a bonus) • Distinct crush on the SaaS market and a unique perspective on how to drive value for SaaS clients. • Experienced with Web tracking, CRM & analytics platforms (i.e., Google Analytics, Google Tag manager, DataStudio, Hubspot, Salesforce) • It's not required to have experience working remotely, but considered a plus. • Ability to articulate strategy and translate it to data that speaks for itself • Ability to plan, organize and manage multiple accounts simultaneously • You're quality-obsessed when it comes to numbers but haven't lost your obsession with advertising as well. • Excellent written and oral communication/presentation skills, including the ability to create and deliver effective presentations.

🏖️ Benefits

• 5-day work week with the freedom to work during any timezone • Permanent WFH setup (i.e., We'd suggest you prefer working from a co-working space or zostel once in a while to get enough content for small talks on our client meetings. xD) • Unlimited PTO (We'd push you to take PTO for a min of 3 weeks), in addition to Holidays and your birthday off • Company-paid Health insurance policy • One-time reimbursement for home office setup • Humongous networking and growth opportunities • Competitive compensation plans to increase your salary + incentives • Work with the best SaaS companies and get yourself accustomed to the nitty gritty of the industry