Paid Social Strategist

Job not on LinkedIn

🕒 April 3

🐊 Florida – Remote

🐊 Florida – Remote

💵 $100k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Delve

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1967

🤝 B2B

🔧 Hardware

B2B • Hardware

Delve is a product innovation firm that helps startups and Fortune 500 companies bring hardware and connected products to market through advanced research, strategy, design, and engineering. The firm partners across healthcare, consumer, and commercial sectors to develop medical devices, digital health platforms, IoT wearables, and premium digital experiences, and maintains studios in Boston, Philadelphia, Madison, and San Francisco. Delve emphasizes human-centered design, regulatory and engineering rigor, and end-to-end product development from strategy through launch.

📋 Description

• Act as the decision-maker for where ad spend goes and why • Continuously start new tests based on clear hypotheses and business goals • Confidently stop tactics that dilute true ROI—even if they look strong in platform metrics • Aggressively scale proven audiences, creatives, and placements until diminishing returns • Manage and mentor a small team of specialists (typically 2–3) • Set priorities and ensure the pod is aligned around a clear Start / Stop / Scale roadmap • Delegate work and QA not just for accuracy, but for quality of thinking • Build account structures that support continuous testing (Start), pruning (Stop), and scaling (Scale) • Develop and test messaging frameworks tied to audience motivations • Go beyond reporting to explain what’s driving performance and what actions to take next • Coach specialists to think in terms of investments and tradeoffs—not just execution

🎯 Requirements

• 3–6 years of experience in paid social, performance marketing, or a similar analytical role • Hands-on experience managing campaigns on Meta (additional platforms like TikTok, LinkedIn, Reddit, etc. are a plus) • Strong analytical thinking and comfort working with data to drive decisions • Ability to evaluate performance beyond platform metrics (e.g., ROI, CAC, LTV) • A structured approach to testing and optimization using a Start / Stop / Scale mindset • Attention to detail and a high standard for accuracy • Comfort managing multiple accounts and priorities at once • A collaborative mindset with the ability to lead and develop others

🏖️ Benefits

• Comprehensive (100% company-paid) health coverage for employees & their families, including medical, dental, and vision insurance. • FSA and HSA health options with a company contribution. • Life Insurance and Disability Coverage • 401(k) plan with a 4% match/company contribution • Generous vacation, sick leave, and paid holidays • Up to 3 months of paid time off for new parents • $1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.)