Product Marketing Specialist

🕒 March 30

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DemandTec

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🛒 Retail

🤖 Artificial Intelligence

SaaS • Retail • Artificial Intelligence

DemandTec is an AI-powered SaaS platform that helps retailers and suppliers optimize lifecycle pricing, promotions, markdowns, and trade fund collaboration. It unifies pricing, promotions, markdowns, and deal management on a single platform, applying demand science and automation to protect margins, improve consumer price perception, and streamline supplier-retailer collaboration and deal reconciliation.

📋 Description

• We’re hiring a Product Marketing Specialist to help define how DemandTec brings its solutions to market. • This role sits at the intersection of product, marketing, and sales, and is responsible for translating complex capabilities into clear, compelling messaging that resonates with enterprise buyers. • You will play a key role in shaping how we position our platform, support go-to-market initiatives, and enable our sales teams, with a focus on solutions that serve consumer goods companies and their collaboration with retailers. • This is a highly visible role for someone who enjoys turning complexity into clarity and wants to directly impact how a product is understood, sold, and adopted.

🎯 Requirements

• Positioning & Messaging • Develop clear, differentiated messaging that communicates the value of DemandTec’s platform to target buyers. • Translate product capabilities into compelling value propositions for enterprise audiences • Develop messaging frameworks aligned to key buyer needs, use cases, and market trends • Ensure consistency of messaging across campaigns, website, and sales materials • Continuously refine messaging based on market feedback and performance • Go-to-Market & Product Launches • Support the planning and execution of go-to-market initiatives and product launches. • Partner with Product and Marketing to define positioning and rollout strategies • Develop launch materials including product briefs, messaging, and supporting content • Coordinate cross-functional alignment across Product, Sales, and Marketing • Help establish repeatable processes for bringing new capabilities to market • Sales Enablement • Equip Sales and Customer teams with the tools and narratives needed to effectively position the product. • Create sales enablement materials such as decks, one-pagers, and use case narratives • Develop persona-based messaging for different buyer roles • Support demo storytelling and product narratives • Gather feedback from Sales to refine positioning and improve effectiveness • Market & Customer Insights • Build a strong understanding of the market, buyers, and competitive landscape. • Conduct research on target industries, buyer needs, and workflows • Support development and refinement of Ideal Customer Profiles (ICP) • Analyze competitive positioning and messaging • Translate insights into actionable recommendations for go-to-market strategy • Campaign & Content Collaboration • Partner with Demand Generation and Content teams to strengthen campaign effectiveness. • Provide messaging, use cases, and proof points for campaigns • Support development of thought leadership and product-driven content • Ensure alignment between product positioning and campaign execution • Website & Product Content • Own product-related content across key digital touchpoints. • Develop and maintain product and solution pages on the website • Ensure alignment with evolving messaging and campaigns • Support development of landing pages and product-focused content • Continuously optimize content based on performance and feedback