Senior Product Marketing Manager

🕒 March 26

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Amwell

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501 - 1000 employees

Amwell (previously known as American Well) is a leading telehealth platform in the United States and globally, connecting and enabling providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. Amwell believes that digital care delivery will transform healthcare. The Company offers a single, comprehensive platform to support all telehealth needs from urgent to acute and post-acute care, behavioral health, as well as chronic care management and healthy living. With over a decade of experience, Amwell powers telehealth solutions for over 240 health systems comprised of 2,000 hospitals and 55 health plan partners with over 36,000 employers, reaching over 80 million lives.

📋 Description

• Develop and refine platform positioning that differentiates solutions in the payer market • Define go-to-market strategy including target segments, launch sequencing, and success metrics • Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success • Lead execution of go-to-market initiatives for new products, capabilities, and market expansions within the payer segment • Develop thought leadership for payer market trends • Partner with Product and Commercial leadership on pricing and packaging strategy to support scalable commercialization. • Develop launch messaging, sales tools, and enablement materials aligned with established positioning • Partner with Sales and proposal teams to support RFP responses with differentiated messaging and positioning • Develop executive-ready materials for strategic opportunities and client presentations • Maintain reusable messaging frameworks that accelerate RFP response development • Develop payer-facing sales materials and supporting resources that help health plan clients communicate program value to their employer group customers • Incorporate field feedback to continuously improve sales tools and messaging • Track and analyze launch and enablement performance to continuously improve commercialization outcomes. • Translate complex product and clinical capabilities into clear, outcome-driven messaging • Maintain and evolve competitive battlecards and positioning guidance • Monitor payer and digital health market trends and synthesize insights that inform messaging and field enablement • Partner with Product teams to understand roadmap priorities and upcoming launches • Collaborate with Performance Marketing to ensure campaign messaging aligns with payer positioning • Work with Customer Success and clinical teams to develop proof points and outcomes-driven narratives • Coordinate with Sales Enablement to support internal training and field readiness

🎯 Requirements

• 8+ years of product marketing or related B2B marketing experience • Deep fluency in healthcare IT, digital health, or payer markets • Demonstrated experience supporting enterprise sales organizations and complex deal cycles • Proven ability to translate technical capabilities into clear buyer value • Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments • Strong cross-functional leadership and project management skills • Excellent written and verbal communication skills

🏖️ Benefits

• Flexible Personal Time Off (Vacation time) • 401K match • Competitive healthcare, dental and vision insurance plans • Paid Parental Leave (Maternity and Paternity leave) • Employee Stock Purchase Program • Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program • Free Subscription to the Calm App • Tuition Assistance Program • Pet Insurance