GTM Growth Lead – ABM

🕒 March 24

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Forager

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

🤝 B2B

🏢 Enterprise

☁️ SaaS

B2B • Enterprise • SaaS

Forager is your always-on B2B sales engine that scours the web in real-time to find prospects matching your customer personas and automatically adds them into your CRM, empowering your sales team. With custom crawlers developed based on user-defined criteria, Forager provides robust enrichment of prospect data across numerous attributes, ensuring your sales pipeline is consistently filled with fresh leads. The platform integrates seamlessly with leading sales CRMs and engagement tools to enhance sales productivity and effectiveness.

📋 Description

• Build and maintain the TAM • Define ICP, segmentation, and targeting • Create an evergreen system to identify high-fit accounts • Develop account scoring (Tier 1 / Tier 2 / Tier 3) • Own the outbound motion • Design messaging and sequences (email + LinkedIn) • Work directly with SDR to improve reply rates and meeting conversion • Run weekly experiments (targeting, messaging, offers) • Build the GTM system • Connect TAM → CRM → outbound workflows • Ensure accounts and contacts are enriched and up to date • Define tracking for pipeline and engagement • Develop signal-driven outreach • Identify triggers (hiring, product launches, funding, etc.) • Build a system to prioritize accounts based on signals • Create playbooks and enable the team • Develop repeatable ABM playbooks (1:1 and scaled) • Build messaging templates and objection handling • Train SDRs and document processes for scale • Support deal execution • Help create assets (case studies, calculators, data samples) • Incorporate sales feedback into messaging and targeting

🎯 Requirements

• Proven experience building **outbound / ABM pipeline** • Track record of generating **qualified meetings or pipeline** • Strong understanding of ICP, targeting, and messaging • Hands-on operator (not just strategy) • Comfortable working in a fast-paced startup • Deep experience with Clay, Sales Nav, or sequencing tools • Experience with SaaS platforms (GTM, recruiting, data, AI) • Experience training SDRs and building playbooks

🏖️ Benefits

• Build the outbound GTM engine from scratch • Work directly with the founder • High ownership and visible impact on revenue • Opportunity to shape how the company scales