Data Cloud Consultant

Job not on LinkedIn

🔥 0 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💼 Consultant

👻 Ghost score 25%

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Logo of dentsu Austria

dentsu Austria

51 - 200 employees

Founded 1900

📣 Marketing

📱 Media

🏢 Enterprise

Marketing • Media • Enterprise

dentsu Austria is a part of the Dentsu Group, serving as an integrated growth and transformation partner to leading organizations worldwide. The company focuses on pushing the boundaries of business transformation and sustainable growth, providing world-class services and integrated solutions. Dentsu Austria is committed to innovating and creating experiences that enrich every business, with a strong emphasis on research, analysis, and media trends. By leveraging their global network of innovators, they strive to simplify complexities and drive impactful outcomes for brands, people, and society.

📋 Description

• Independently build identity resolution frameworks • Create actionable audiences • Activate customer data to drive personalization and business outcomes • Implement and administer Salesforce Data Cloud • Support omnichannel customer engagement and data activation use cases

🎯 Requirements

• Hands-on experience with Salesforce Data Cloud implementation and administration • Strong knowledge of Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation, and Activation Targets • Experience with AI-driven segmentation, propensity modeling, and Next Best Action use cases • Experience creating predictive audiences for churn, cross-sell, upsell, and customer lifetime value • Experience integrating CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data • Strong SQL proficiency • Understanding of customer data architecture and Customer 360 concepts • Experience with APIs, ETL processes, and data integrations • Experience in data validation, troubleshooting, and governance • Knowledge of customer journeys, lifecycle marketing, and personalization • Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media • Experience with data lake and data warehouse • Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms • Familiarity with MC Next set-up • Salesforce Certified Data Cloud Consultant certification preferred • Salesforce Marketing Cloud Consultant certification preferred • Salesforce AI Associate certification preferred

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