Account Lead, Paid Social

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Logo of DEPT®

DEPT®

1001 - 5000 employees

🤖 Artificial Intelligence

📱 Media

🏢 Enterprise

Artificial Intelligence • Media • Enterprise

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Lead channel-specific paid social strategy for complex, multichannel accounts, leveraging deep expertise across platforms such as Meta, TikTok, Snapchat, and DEPT’s broader service offerings to drive growth across the funnel. • Serve as the day-to-day paid social strategist for the largest and most complex paid media accounts, aligning tactics and optimizations with client objectives, measurement frameworks, attribution models, and spend levels. • Own the paid social component of client roadmaps, ensuring strategic alignment with client priorities, performance goals, creative strategy, and cross-channel initiatives. • Maintain accountability for paid social budget management, performance delivery, forecasting, and profitability, recommending strategic pivots as needed to meet or exceed KPIs. • Establish, enforce, and evolve paid social processes and best practices, ensuring consistent use of tools such as Asana, platform QA frameworks, and internal standards across teams. • Deliver cohesive paid social strategies; contribute to and approve paid social content for key client deliverables; and provide strategic consultation throughout deck development and presentations. • Act as the primary escalation point for paid social within your portfolio, proactively resolving performance challenges, prioritization conflicts, and team coordination issues to ensure timely, high-quality execution. • Build, develop, and lead high-performing teams by overseeing onboarding, driving effective delegation, coaching people managers, and fostering inclusive, collaborative, and high-impact team environments.

🎯 Requirements

• Minimum of 5 years of experience in paid social advertising • Minimum of 3 years of experience in client-facing roles, serving as a strategic advisor. • Proven track record of managing and scaling successful paid social programs for enterprise-level or highly complex accounts. • Deep proficiency in paid social platforms and tools, including Meta Ads Manager, TikTok Ads, and Snapchat ads as well as analytics solutions. • Strong analytical skills with the ability to interpret performance data, uncover insights, and translate findings into clear, actionable recommendations. • Experience with Brand Lift Studies and driving measurable results across mid-funnel Traffic objectives. • Experience leading, managing, and developing teams, with a strong focus on mentorship, performance growth, and career development. • Excellent communication and interpersonal skills, with the ability to build trust and influence clients and cross-functional internal partners. • Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture. • Proven capability to develop and execute strategic paid social plans that align with client objectives and drive measurable business growth. • Strong problem-solving skills and adaptability in navigating evolving platforms, market conditions, and client needs. • While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones.

🏖️ Benefits

• Healthcare, Dental, and Vision coverage • 401K plan, plus matching • PTO • Paid Company Holidays • Parental Leave

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