Marketing and Content Manager

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Dialog - Comunicação Interna

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

SaaS • Enterprise • Artificial Intelligence

Dialog - Comunicação Interna is a multichannel internal communications platform that helps organizations reach, engage and measure 100% of their employees using apps, corporate social networks, intranets, email and internal TV. The platform combines analytics (an exclusive Engagement Index), AI-powered content tools, and integrations to personalize communications, run surveys/quizzes, manage documents and improve employee experience and organizational alignment. Dialog positions itself as a secure, ISO-certified SaaS product aimed at improving internal engagement, productivity and retention for enterprises.

📋 Description

• Define and execute a 360° marketing and content strategy aligned with Dialog’s identity and sales and retention objectives. • Lead demand-generation initiatives: SEO, SEM, paid campaigns, email marketing, webinars, events and ABM. • Directly manage the partnerships area and all related activities. • Manage brand presence: social media, blog, media and strategic partnerships. • Develop and maintain an editorial calendar covering top-, mid- and bottom-funnel content (e.g., articles, whitepapers, case studies, videos). • Optimize the website and digital channels to convert traffic into MQLs, with continuous monitoring of KPIs such as CAC, LTV and ROI. • Oversee the creation of sales materials: pitch decks, one-pagers, playbooks and enablement content. • Monitor marketing and content performance (KPIs, pipeline, organic metrics and engagement) and present executive reports with actionable insights. • Manage the marketing budget, prioritizing high-impact initiatives and maximizing ROI. • Lead and develop a multidisciplinary team (production, content, digital, events), as well as external vendors and freelancers. • Collaborate closely with Product, Sales and Customer Success to ensure alignment across positioning, customer journey and messaging. • Represent Dialog publicly at events, webinars and partner/influencer groups.

🎯 Requirements

• Bachelor’s degree in Communication, Marketing or related fields. • Practical experience with outbound marketing strategies. • Strong ability to manage budgets, analyze metrics (CPA, LTV, conversion) and provide executive reporting. • Experience with Agile Project Management. • Knowledge of marketing automation. • Proficiency in tools such as RD Station and HubSpot. • Experience using Google Analytics and Power BI. • Experience in vendor management and crisis management. • Advanced use of Artificial Intelligence applied to daily operations.

🏖️ Benefits

• Health insurance • Home-office allowance • Flexible hours • Food allowance • Dental insurance • Cultural allowance • Meal voucher • Life insurance