Director – Athlete Activation Data & Analytics

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DICK'S Sporting Goods

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1948

🛒 Retail

⚽ Sports

🛍️ eCommerce

Retail • Sports • eCommerce

DICK'S Sporting Goods is the largest sporting goods retailer in the United States, offering a wide range of sporting equipment, apparel, and footwear. Committed to enriching communities through sports, DICK'S Sporting Goods also partners with major sports brands like UnderArmour, Patagonia, and Nike to provide high-quality products. The company is dedicated to inclusivity and sustainability, providing resources and support to help athletes and children participate in sports. Headquartered in Pittsburgh, DICK'S is at the forefront of innovative retail and fosters a people-first culture. The company also runs the DICK'S Sporting Goods Foundation, emphasizing the transformative power of sports.

📋 Description

• Define and operationalize metrics for customer activation across channels • Extend measurement across the full lifecycle, including retention, loyalty, and reactivation • Identify friction points in the activation and lifecycle funnels and provide data-driven recommendations to improve conversion and engagement • Partner with CRM and loyalty teams to measure and optimize campaigns across email, SMS, push, and owned channels • Develop reporting and insights on customer lifetime value (CLV), retention, churn, and loyalty program performance • Lead the development of advanced customer segmentation frameworks based on behavioral, transactional, and demographic data • Build and oversee propensity models to drive targeted activation and engagement strategies • Partner with data engineering and identity teams to develop a unified customer view using first-party data

🎯 Requirements

• 10+ years of experience in analytics, data science, or a related field • At least 5+ years directly leading teams • Bachelor's Degree in Statistics, Computer Science, Business Analytics, Economics, Math, Political Sci, Finance, Engineering, Liberal Arts • Strong experience working with CRM systems, loyalty programs, and first-party identity data • Proven track record of measuring and optimizing customer activation, lifecycle marketing, and retention strategies • Hands-on experience with customer segmentation and propensity modeling techniques • Demonstrated success in experimentation design, causal inference, and attribution modeling such as A/B testing • Advanced proficiency in SQL and experience with analytics tools (e.g., Python/R, BI platforms like Tableau/Looker) • Required experience with Adobe Customer Journey Analytics (CJA) and Adobe Customer Data Platform (CDP)

🏖️ Benefits

• Health insurance • Competitive total rewards package including bonuses, equity and benefits • Generous suite of benefits