Performance Marketing Manager, Meta Ads

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🕒 June 16

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Die Pflanzenschule

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- employees

📱 Media

📚 Education

Media • Education

Die Pflanzenschule is a German-language online plant guide and content site offering articles and care guides on bonsai, orchids, bamboo, herbs, trees, vegetables, and other plants. It publishes practical how-to articles, species profiles, safety information, and gardening tips aimed at hobby gardeners and plant enthusiasts.

📋 Description

• You will own the end-to-end Meta Ads strategy for our clients — from audience analysis and campaign setup to data-driven optimization. • You will develop full-funnel strategies for Facebook and Instagram Ads that align with our clients’ business objectives. • You will define audiences based on data, insights, and a deep understanding of the target group. • You will work closely with our design team and provide creative briefings. • You will manage budgets, run systematic tests, and scale what works. • You will analyze KPIs such as ROAS, CPL, CTR, and CPA, identify patterns, and derive optimization actions. • You will systematically test creatives, audiences, placements, and bidding strategies.

🎯 Requirements

• Proven experience managing Meta Ads campaigns — ideally in e-commerce. • Expert knowledge of Ads Manager: campaign structure, budgeting, and bidding strategies are second nature. • Data-driven mindset: you optimize based on numbers, not gut feeling. • Creative eye: you recognize a good ad when you see it and understand why it performs. • Strong communication skills: you can present results and strategies clearly. • Fluent in German — English is a plus.

🏖️ Benefits

• 100% remote — manage campaigns from anywhere. • Own client accounts: you’ll work independently with real budgets. • Training & development: Meta seems to change the algorithm weekly — we keep you up to date. • MacBook, monitor, headset — provided. • Flexible working hours — results-focused. • €900 health budget per year. • Corporate benefits with 500+ partners. • Ambitious team that doesn’t just preach performance but lives it.