Performance Marketing Manager – Government, Funder & Non-profit

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Digital Science

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Science • Education • Enterprise

Digital Science is a company dedicated to enhancing the research lifecycle through innovative technology solutions. They aim to make research processes more efficient, data more effective, and collaboration more seamless, thus driving progress in academic and industry settings. Their product portfolio includes services such as Altmetric, Dimensions, Figshare, Overleaf, and more, which support various research stages from data management to publication. They focus on advancing open and responsible research while maintaining partnerships across academic, governmental, and industrial sectors. Digital Science actively contributes to the evolution of open access and research integrity standards.

501 - 1000 employees

Founded 2015

🔬 Science

📚 Education

🏢 Enterprise

📋 Description

• Design and execute high-performing, multi-channel marketing campaigns across paid search, paid social, display, programmatic, email, and content syndication. • Optimize campaigns for key metrics (e.g., CAC, ROAS, MQLs, SQLs, engagement, conversion) using real-time data and testing frameworks. • Ensure campaigns align with business unit strategy, buyer personas, and customer journey across government organizations, funding agencies, and non-profit institutions. • Support Account-Based Marketing (ABM) programs with personalized campaign components tailored to Government, Funder, and Non-Profit (GFN) key account audiences. • Build and manage campaign dashboards using Salesforce, Pardot, LinkedIn, Meta and Google Analytics to track performance across the full lead funnel. • Deliver actionable insights and recommendations across channels based on performance data to improve campaign effectiveness and ROI. • Collaborate with Segment Marketing, Product Marketing, and Brand teams to align campaign messaging, creative assets, and calls to action (CTAs) with audience needs and business goals. • Partner with Revenue Operations to ensure seamless lead routing, scoring, and marketing attribution infrastructure. • Contribute to the ongoing improvement of our marketing tech stack and automation workflows. • Utilize A/B testing across channels and creatives, and help evaluate and implement new tools that enhance campaign performance, targeting, and scalability.

🎯 Requirements

• 5-7+ years in performance marketing, digital marketing, or demand generation—preferably in a B2B SaaS or data-driven environment or data/software solutions environment serving the public sector/non profit space. • Proven experience executing paid media, email, and digital campaigns across platforms like Google Ads, LinkedIn, Meta, and programmatic channels. • Advanced proficiency with marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM systems (e.g., Salesforce), and web analytics tools (e.g., Google Analytics). • Strong analytical and quantitative skills with the ability to interpret complex data sets, identify trends, and translate them into actionable strategies. • A strong understanding of Account Based Marketing (ABM) best practices and proven experience in supporting targeted key ABM account campaigns with a focus on engaging government organizations, funders, and non-profits. • Experience with AI-powered segmentation, personalization, or marketing tools (e.g., 6sense, Cognism, Clearbit) is a significant plus. Familiarity with the procurement and grant cycles relevant to the GFN segment is highly valued. • A detail-oriented, self-starter with a proactive mindset and a collaborative spirit. • Bachelor’s degree in Marketing, Communications, Business, or a related field.

🏖️ Benefits

• We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective. • The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are: • We are brave in the pursuit of better • We are collaborative and inclusive • We are always open-minded • We are from and for the community • At Digital Science, our vision is to see research flow seamlessly – trusted, collaborative, and accessible – fueling breakthroughs that push humanity forward. This ambitious mission is one we achieve together, by enabling open, collaborative, inclusive research. • We firmly believe that to truly innovate and solve the complex challenges faced by our customers, from researchers and universities to funders and publishers, we need diverse perspectives, experiences, and ideas. A rich mix of voices drives quality insights, fosters enhanced collaboration, and ultimately pushes knowledge forward more effectively. • As an equal opportunity employer, we are committed to building and nurturing a workplace where every individual feels valued and belongs. All applicants will be considered for employment without attention to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Beyond recruitment, we strive to cultivate an environment where inclusivity is woven into the fabric of our culture, enabling everyone to be their best self and do their best work.