Senior PPC Specialist

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🕒 April 1

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DistantJob

WebsiteLinkedInAll Job Openings

51 - 200 employees

🎯 Recruiter

👥 HR Tech

☁️ SaaS

Recruitment • HR Tech • SaaS

DistantJob is a remote staffing agency specializing in the recruitment of top-tier technical talent from around the world. Unlike traditional outsourcing firms or freelance sites, DistantJob focuses on offering headhunting services to find individuals who fit specific job requirements and company cultures. They provide cost-effective staffing solutions by sourcing talent from offshore locations while maintaining high quality and retention standards. DistantJob takes a tailored approach to recruitment, ensuring candidates have both the hard and soft skills needed for success, and facilitating a seamless integration into client companies.

📋 Description

• Build full-funnel paid search and social strategies aligned with pipeline, CAC, and LTV targets • Size opportunities and forecast ROI for campaign initiatives • Create effective account structures and roadmaps for performance improvement • Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms • Drive continuous improvement in CTR, CVR, ROAS, and impression share • Optimize budget allocation and implement new platform features • Use GA4 and Looker to identify performance trends and actionable insights • Translate complex data into compelling narratives for senior leadership • Develop reporting that highlights key metrics and opportunities • Partner with Creative on ad copy and visual concepts • Coach junior team members on PPC best practices • Recommend new tools, betas, and channels worth piloting

🎯 Requirements

• 2-5+ years of hands-on experience managing Google Ads campaigns (Search, Shopping, P-Max) and Google Tag Manager • Demonstrated proficiency with bid automation strategies (Target ROAS, tCPA), audience segmentation, and feed management • Proven track record of meeting or exceeding aggressive CAC, ROAS, or revenue goals in both B2B and B2C environments • Strong analytical capabilities with expertise in Excel, Looker/Power BI, and performance analysis • Growth mindset with a commitment to iteration, documentation, and knowledge sharing • Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders • Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)

🏖️ Benefits

• Collaborative and innovative work environment • Opportunity to work with diverse clients • Work methodology that involves not letting clients take command of the creative process (rare, huh?) • Career advancement pathways