Global Marketing Operations – Technology Specialist

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Docplanner

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 Venture Round - DocPlanner on 2021-09

Healthcare • Marketplace • SaaS

Docplanner is a global healthcare platform that connects patients with doctors and supplies practice-management and patient-engagement tools to clinics and medical professionals. The company offers an integrated end-to-end solution to help patients find and book doctors, reduce no-shows, improve clinic workflows, and help doctors manage their online presence and reputations. Docplanner operates in 13 countries with over 2,800 employees, reports ~25 million appointments booked in a month, ~100 million monthly website visits, and about 300,000 active doctors using its services.

📋 Description

• Configure, maintain, and continuously optimize marketing systems for scalability and performance • Contribute to AI-powered workflows, AI agents, and other AI-driven marketing operations solutions • Support and improve the HubSpot–Salesforce synchronization • Build and refine predictive lead scoring models • Monitor workflows and resolve errors around MQL qualification and lead assignment/delivery • Use data enrichment and custom-coded workflow actions to extend platform capabilities • Create, manage, and document system processes • Train users on marketing technology best practices • Maintain CRM records, properties, lists, workflows, user management, and GDPR compliance • Implement lead scoring, lead sources, chatbots, and marketing automation tactics • Manage campaign-related data imports, accuracy, hygiene, and segmentation • Ensure data security and governance for marketing-system data • Partner with internal teams to identify pain points and prioritize system enhancements • Drive cross-platform integrations and collaborate with system administrators and data teams • Monitor internal and external data and technology changes, including AI advancements • Participate in evaluating future technology solutions for marketing

🎯 Requirements

• Degree in marketing, computer science, business, or a related field • Proficient knowledge of digital marketing automation or marketing technology • HubSpot proficiency required • Salesforce experience, particularly HubSpot–Salesforce synchronization, is a plus • Hands-on experience or strong interest in applying AI to marketing operations is a significant plus • Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions is highly valued • Demonstrated experience using technology and marketing expertise to improve processes and performance • Ability to manage multiple competing priorities simultaneously • High attention to detail • Positive can-do attitude with strong initiative and follow-through • Proactive approach to anticipating issues and initiating improvements • Appetite to learn and grow • Excellent written and verbal communication skills • Strong level of business English • Must already have the legal right to work in the country of residence or the role's location • Visa sponsorship is not available • Successful applicants must complete a TestGorilla SHL numerical reasoning assessment, hiring interviews, and a take-home business case • Experience with HubSpot is mandatory for success in the role

🏖️ Benefits

• Healthcare insurance • Gym memberships • Mental health support • Vacation time • Birthday time off • Flexible time off to recharge • Local meal vouchers (ticket restaurant) • Transport allowances • Extended parental leave • Career growth and development opportunities • Cross-functional project opportunities • Remote work • Flexible hours • Access to offices in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna