Global Performance Marketing Manager

🔥 57 minutes ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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Docplanner

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 Venture Round - DocPlanner on 2021-09

Healthcare • Marketplace • SaaS

Docplanner is a global healthcare platform that connects patients with doctors and supplies practice-management and patient-engagement tools to clinics and medical professionals. The company offers an integrated end-to-end solution to help patients find and book doctors, reduce no-shows, improve clinic workflows, and help doctors manage their online presence and reputations. Docplanner operates in 13 countries with over 2,800 employees, reports ~25 million appointments booked in a month, ~100 million monthly website visits, and about 300,000 active doctors using its services.

📋 Description

• Own paid advertising channels driving B2B growth globally • Act as the global subject matter expert for lead-generation advertising, especially Meta, Google, TikTok, and LinkedIn Ads • Generate high lead volume while maintaining lead quality, budget, and CPA goals • Provide data-driven guidance to content and design teams on creative concepts, messaging, formats, and offers • Set up creative tests and scale insights into best practices • Identify creative opportunities and build a pipeline of assets across markets • Manage and develop paid marketing specialists across different markets • Identify and implement AI-powered workflows to reduce manual work and improve efficiency • Mentor direct reports and other team members on paid advertising • Forecast, set, and monitor channel budget pacing with local marketers • Develop hypotheses and coordinate tests with local paid marketing teams • Analyze campaign performance with marketing operations, lead generation, and marketing analytics stakeholders • Recommend campaign improvements based on performance insights • Support junior specialists’ skill and knowledge development • Improve processes and workflows as budgets and the organization grow

🎯 Requirements

• 6–8+ years of hands-on experience managing paid advertising campaigns • Experience ideally in international high-growth or performance agency environments • Proven track record managing and executing paid marketing strategies with direct revenue impact • Deep expertise in Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other paid advertising channels • Strong analytical and reporting skills connecting campaign, funnel, and business metrics • Experience using AI to analyze performance trends, generate testing hypotheses, and uncover growth opportunities • Ability to give feedback, structure priorities, and help others grow • Familiarity with modern targeting strategies and automation in advertising platforms • Strategic thinking combined with hands-on execution • Strong project management skills and ability to work cross-functionally in a fast-paced environment • Strong level of business English • Secondary language such as Portuguese, Spanish, Italian, German, or Polish is a plus • Must already have the legal right to work in the country of residence or role location; visa sponsorship is unavailable

🏖️ Benefits

• Healthcare insurance • Wellness support, including gym memberships and mental health support • Paid time off, vacation days, birthday leave, and recharge days • Local benefits such as meal vouchers, transport allowances, or extended parental leave, depending on location • Career growth, learning, development, and cross-functional project opportunities • Remote work and flexible hours • Access to office hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome, or Bologna • Global, diverse, and inclusive work environment