Demand Generation Marketer

🔥 13 minutes ago

🌐 Mexico, Brazil, +4 more countries – Remote

🇲🇽 Mexico – Remote 🇧🇷 Brazil – Remote 🇦🇷 Argentina – Remote 🇨🇷 Costa Rica – Remote 🇨🇴 Colombia – Remote 🇵🇪 Peru – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sur Global

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📣 Marketing

📦 Logistics

💼 Consulting

Marketing • Logistics • Consulting

Sur Global is a nearshore talent solutions provider that helps companies find and hire top remote professionals from Latin America. Positioning “E-Migration” and nearshoring as the future of work, Sur Global focuses on reducing operating costs and increasing productivity by sourcing sales, engineering, marketing, and customer success talent across countries like Brazil, Mexico and Argentina. They serve businesses looking to scale operations with LATAM remote teams and emphasize measurable ROI from nearshore hiring.

📋 Description

• Own and execute demand generation campaigns across content, webinars, email, and paid acquisition, accountable for qualified leads, booked demos, and pipeline • Build a content-led demand generation program across LinkedIn, newsletters, blogs, long-form content, and podcasts • Own the webinar program end to end, including topic development, landing pages, promotion, audience acquisition, registration, attendance, and post-event follow-up • Develop and execute strategies converting content and webinar audiences into qualified prospects and booked sales meetings • Build and manage email campaigns, newsletters, nurture sequences, audience segmentation, and campaign follow-up in HubSpot • Plan, launch, test, and optimize paid acquisition campaigns across Google Ads, LinkedIn Ads, and Meta Ads • Build and optimize campaign landing pages and conversion paths using Webflow or similar platforms • Track funnel and channel performance using MQLs, SQLs, booked demos, conversion rates, CPL, CAC, and pipeline generated • Maintain accurate campaign attribution and lead source data in HubSpot • Coordinate with external SEO/AEO resources and support occasional sales enablement needs such as one-pagers and campaign assets • Use AI tools such as Claude or equivalent platforms for content creation, research, campaign development, and analysis

🎯 Requirements

• 3+ years of hands-on demand generation or growth marketing experience • Background in B2B SaaS/technology and/or experience marketing products or services to mid-market or large e-commerce and retail companies • Experience working on a lean marketing team, ideally 1–4 people, with direct ownership of campaigns and measurable marketing outcomes • Candidates from large enterprise marketing organizations must demonstrate independent ownership of a new market, business line, growth initiative, or similarly broad function • Proven track record connecting personally owned marketing programs to qualified leads, booked demos, opportunities, pipeline, or revenue • Strong content marketing experience focused on demand generation • Proven experience running webinars or virtual events with audience acquisition and measurable lead or pipeline generation • Hands-on experience with email marketing, nurture programs, and paid acquisition through Google Ads, LinkedIn Ads, and/or Meta Ads • Experience with HubSpot or a comparable marketing automation and CRM platform • Strong written and spoken English, including independently creating customer-facing marketing copy • Self-directed and comfortable executing with limited oversight in a fast-moving, high-ownership environment • Comfortable using AI tools such as Claude, ChatGPT, or equivalent platforms • Nice to have: demand generation from e-commerce brands, especially Shopify merchants or other mid-market and enterprise online retailers • Nice to have: B2B marketing campaigns targeting the US market • Nice to have: Webflow or similar landing-page and CMS platforms • Nice to have: SEO/AEO and coordination with external specialists or contractors • Nice to have: building a demand generation function or successful acquisition channel from an early stage • Nice to have: basic creative capabilities using Canva or Figma

🏖️ Benefits

• Salary will be determined based on experience • Location: Fully remote; candidates may be based anywhere • PTO: 15 days • Holidays: Local or US holidays