Paid Media Specialist – Meta Ads, Google Ads

Job not on LinkedIn

🔥 1 minute ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Workana

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

👥 HR Tech

🏪 Marketplace

🎯 Recruiter

💰 Series C on 2024-02

HR Tech • Marketplace • Recruitment

Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.

📋 Description

• Plan, launch, and optimize Meta Ads and Google Ads campaigns for approximately 10–15 clients • Manage USD 50,000–60,000 in monthly ad spend • Manage budgets, audiences, bidding strategies, creatives, and campaign performance • Monitor CPL, CPA, CPC, CTR, CPM, and conversion rate daily • Identify underperforming campaigns and take corrective action • Create and manage Lookalike, Customer List, Retargeting, Exclusion, and funnel-based audiences • Run A/B tests and continuous optimization initiatives • Ensure campaigns are correctly launched, monitored, and managed end to end • Configure, validate, and troubleshoot Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, conversion events, and CRM integrations • Resolve tracking, attribution, and conversion issues • Maintain consistency between advertising platforms, CRM data, and reported results • Work with CRMs, pipelines, workflows, and automations • Configure and validate lead and campaign integrations • Troubleshoot automation and workflow issues • Optimize landing pages using WordPress, Elementor, GoHighLevel, or similar tools • Run landing-page A/B tests on headlines, forms, CTAs, and conversion-focused elements • Keep dashboards and performance reports up to date • Document optimizations, results, and key learnings • Build repeatable processes and playbooks • Coordinate daily with Account Management, Project Management, and Design teams • Report directly to the CEO • Participate in resume review, technical assessment, case review, interviews, and final CEO interview as part of the hiring process

🎯 Requirements

• Advanced English level — C1 or C2 • 3 to 7 years of hands-on experience in Paid Media / Performance Marketing • Recent experience directly managing Meta Ads and Google Ads • Proven experience working in digital marketing, performance, or growth agencies • Experience managing multiple clients and campaigns simultaneously • Ability to work in a fast-paced agency environment with shifting priorities and a high level of autonomy • Experience managing advertising budgets and making data-driven decisions • Strong command of Meta Ads and Google Ads • Experience with Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, tracking, and attribution • Experience using CRMs and Marketing Automation tools • Experience creating and managing advanced audiences • Experience with landing pages and CRO • Ability to demonstrate concrete campaign results • Experience working directly inside Meta Ads and Google Ads during the last 12 months • Experience managing multiple clients within an agency environment • Attention to detail, ownership, prioritization, organization, follow-through, autonomy, critical thinking, practical judgment, fast learning ability, and results orientation • Conversational Spanish or higher is highly valued • Experience with restaurants, hospitality, franchises, or multi-location businesses is highly valued • Experience with clients or companies in the United States is highly valued • Advanced CRM and Marketing Automation experience is highly valued • Hands-on experience with GoHighLevel or similar platforms is highly valued • Experience building workflows and pipelines is highly valued • Knowledge of Agency Analytics, Looker Studio, or similar reporting tools is highly valued • Familiarity with AI tools applied to marketing and performance is highly valued

🏖️ Benefits

• 100% remote from Latin America • Full-time contractor engagement • Working hours compatible with Eastern Time • Daily collaboration with Account Management, Project Management, and Design teams • Direct reporting to the CEO