Director of Demand Generation

🔥 8 minutes ago

🌽 Illinois, Massachusetts, +2 more states – Remote

🌽 Illinois – Remote 🍂 Massachusetts – Remote 🤠 Texas – Remote ☕ Washington – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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DomainTools

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

🔒 Cybersecurity

Cybersecurity • Technology

DomainTools is a leading provider of domain name and DNS-based cyber threat intelligence solutions. It offers a range of products including the Iris Intelligence Platform for mapping connected infrastructure to get ahead of threats, Iris Detect for monitoring lookalike domains, and Iris Enrich for integrating DomainTools data with SIEM, SOAR, and other tools. DomainTools' Farsight DNSDB is the world's largest passive DNS intelligence solution, providing historical and real-time DNS data. The company is focused on transforming threat data into actionable intelligence to prevent, mitigate, and investigate online attacks. It serves a diverse set of industries, including federal government, financial services, healthcare, technology, and retail, and is a trusted partner for enterprise-level security operations centers (SOCs).

📋 Description

• Own marketing-sourced and influenced pipeline targets end-to-end • Build and scale top-of-funnel programs that generate consistent, high-quality demand • Design and execute campaigns across paid media, content syndication, ABM, email nurture, webinars, events • Build outbound and ABM programs anchored in specific pain signals, trigger events • Create technically substantive demand assets that earn trust with CISOs, SOC Directors, and threat intelligence teams • Translate a rapidly expanding product portfolio into demand programs that reach the right buyers with the right message at the right time • Own the complete lead flow from first touch to sales-accepted opportunity • Own the DomainTools website as a demand generation engine • Lead SEO strategy to ensure DomainTools is visible wherever buyers are searching

🎯 Requirements

• 8–12+ years in B2B demand generation or revenue marketing, with 4+ years at Director level or equivalent • Proven pipeline ownership in mid-market to enterprise environments with complex, long sales cycles. • Deep experience in cybersecurity, enterprise SaaS, or highly technical B2B markets. • Strong top-of-funnel and ABM background. • Hands-on fluency with modern MarTech: Salesforce, Marketo, 6sense and ZoomInfo • Website and digital experience managing sites as demand assets, including SEO, paid search, and conversion optimization • AI and automation fluency with practical skepticism. • Strong sales partnership instincts. • Segmentation depth: the ability to build distinct motions for enterprise ICP, public sector, SME, and expansion.

🏖️ Benefits

• fully paid medical, dental and vision insurance premiums • 401k retirement plan with company matching • basic life insurance • flexible PTO • additional well-being benefits