CRM Manager

🔥 8 minutes ago

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DOONAILS - We're hiring!

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

💄 Beauty

🛍️ eCommerce

🛒 Retail

Beauty • eCommerce • Retail

DOONAILS is a beauty startup focusing on innovative nail care products. They offer a variety of nail solutions including Dipping Powder, Soft Gel Press Ons, and Gel Strips, catering to different preferences and needs for nail enhancement. The company emphasizes a profitable and easy-to-use approach to manicures, promoting creativity and individual style while ensuring high-quality results that last up to three weeks. DOONAILS operates both online and in physical retail locations, with an attractive rewards program to foster customer engagement.

📋 Description

• You plan and send our Klaviyo campaigns and continuously expand our core flows • In parallel, you develop retention and subscription flows for our subscription customers to prevent cancellations early and win customers back • With smart segments and the use of AI workflows, you make our CRM communication more personal and faster at the same time • Across all 6 markets (DE/AT, FR, NL, IT, US, CH), including briefing, copy, segmentation, send-times and A/B tests • Owner of core flows: Welcome, Abandoned Cart, Browse Abandonment and Winback — from setup and localization to ongoing optimization • Retention & subscription flows in loop: you maintain and continuously build save, winback and reactivation flows as well as cancel-reason mapping • Segmentation & targeting in Klaviyo: lifecycle logic, subscription vs. one-time purchase, sales and reminder segments as well as high-LTV cohorts • Use & scaling of AI workflows: you actively use Klaviyo Agentic MCP, Cowork and generative templates to speed up copy and campaign setup • Operational implementation of all product launches: teaser, launch and reminder sequences for all sales actions across the 6 markets • CRM reporting: you track campaign and flow performance as well as subscription metrics and derive optimizations from them

🎯 Requirements

• Experience: At least 2 years of experience in CRM or email marketing, ideally with Klaviyo or a comparable tool • Flow & campaign know-how: You have built automation flows before and understand how segmentation and lifecycle marketing work together • Data affinity: You read campaign and flow reports independently and derive next steps from them • Digital & hands-on: Open to AI tools and new workflows, you prefer testing to long discussions • Organization: You keep track across 6 markets and two customer logics (subscription & one-time purchase) and work in a structured way • Communication: Very good German and English skills, both written and spoken

🏖️ Benefits

• 💸 Fair compensation, tailored to your qualifications & experience • 🤝 A true ownership role with a lot of trust & room for shaping things • 🇪🇺 100% remote in Germany: work flexibly from anywhere • 📈 Growth potential: take on responsibility & bring your ideas directly into the company • 📚 €1,300 training budget per year for your personal development • 🧘 Nilo Health—mental health is important to us and access is included • 💪🏼 Urban Sports membership • 💼 Co-working space or home office equipment? We cover the costs! • 🇨🇾 Workations in Cyprus. Our office is always open to you • 🥳 Team events across Europe, because a strong team is everything