CRM Manager

🕒 July 9

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 44%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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DOONAILS - We're hiring!

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

💄 Beauty

🛍️ eCommerce

🛒 Retail

Beauty • eCommerce • Retail

DOONAILS is a beauty startup focusing on innovative nail care products. They offer a variety of nail solutions including Dipping Powder, Soft Gel Press Ons, and Gel Strips, catering to different preferences and needs for nail enhancement. The company emphasizes a profitable and easy-to-use approach to manicures, promoting creativity and individual style while ensuring high-quality results that last up to three weeks. DOONAILS operates both online and in physical retail locations, with an attractive rewards program to foster customer engagement.

📋 Description

• Plan and send all Klaviyo campaigns across six markets (DE/AT, FR, NL, IT, US, CH), including briefing, copywriting, segmentation, send-time optimization, and A/B testing. • Take end-to-end ownership of Welcome, Abandoned Cart, Browse Abandonment, and Winback flows, including strategic development, localization, and data-driven optimization. • Build and continuously develop Save, Winback, and reactivation flows, as well as cancel-reason mapping. • Map customer journeys, select channels, manage communication frequency, and measure and optimize customer satisfaction (NPS). • Manage and scale SMS, iMessage/RCS, WhatsApp, and push channels, including opt-in growth, compliance, channel segmentation, and personalized journeys. • Develop lifecycle logic, differentiate between subscription and one-time purchases, manage sales and reminder segments, and identify high-LTV cohorts. • Use Klaviyo Agentic MCP, Cowork, and generative templates to accelerate copy creation, localization, and campaign setup. • Design and manage cross-channel teaser, launch, and reminder sequences for product launches and sales campaigns across six markets. • Track campaign, flow, and subscription metrics and derive optimization measures to increase CLV and repeat purchase rates.

🎯 Requirements

• At least 4 years of experience in CRM or email marketing, ideally with Klaviyo or a comparable tool. • Experience building automation flows, as well as with segmentation and lifecycle marketing. • Ability to independently analyze campaign and flow reports and derive next steps from them. • Openness to AI tools and new workflows. • Strong organizational skills when managing six markets and two customer models (subscriptions and one-time purchases). • Excellent written and spoken German and English.

🏖️ Benefits

• Fair compensation based on your qualifications and experience • 100% remote within Germany: work flexibly from anywhere • Growth opportunities: take on responsibility and contribute your ideas directly • €1,300 annual professional development budget for your personal growth • Nilo Health, because mental health matters to us—and your access is included • Urban Sports membership • Co-working space or home office equipment? We cover the costs! • Team events across Europe

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