VP Commercial

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DOONAILS - We're hiring!

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

💄 Beauty

🛍️ eCommerce

🛒 Retail

Beauty • eCommerce • Retail

DOONAILS is a beauty startup focusing on innovative nail care products. They offer a variety of nail solutions including Dipping Powder, Soft Gel Press Ons, and Gel Strips, catering to different preferences and needs for nail enhancement. The company emphasizes a profitable and easy-to-use approach to manicures, promoting creativity and individual style while ensuring high-quality results that last up to three weeks. DOONAILS operates both online and in physical retail locations, with an attractive rewards program to foster customer engagement.

📋 Description

• You will lead, as the operational Commercial Lead reporting directly to the CEO, our D2C, Retail/B2B and Amazon channels — not optimized individually but managed as a portfolio with clear revenue and contribution targets. • You are responsible for pricing and assortment architecture across all channels, hold full marketing budget ownership for performance, retail and brand, and actively manage the revenue topline. • At the same time you will shape our brand: from commercial positioning to delivering a consistent brand experience at every touchpoint and building long-term brand equity. • Your goal: scale profitable growth, build brand equity measurable through price premium, organic demand and repurchase, and create a commercial engine that is predictable and not dependent on single individuals.

🎯 Requirements

• D2C scale: You have profitably scaled a Shopify-based D2C business and think in contribution, not just revenue. • P&L ownership: You have had full responsibility for efficient allocation and scaling of revenue and marketing spend in the double-digit millions. • Brand leadership: You can lead a brand as a control lever, have demonstrable experience in brand experience and building brand equity, and know where pricing must not be sacrificed for volume. • Multi-market experience: You have scaled 3–5 European markets in parallel. • Drugstore/retail experience (nice to have): It’s a plus if you have negotiated listings and annual commercial meetings with dm, Rossmann or comparable retailers. • Leadership: You have led and developed teams of 15+ people. • US experience: Not mandatory, but a clear plus — ideally you have scaled or played a key role in developing a consumer business in the US market. • Seniority & timing: 8–12 years of commercial experience, including at least one role with full channel and P&L responsibility in a DTC/consumer scale-up. Preferred start: ideally asap.

🏖️ Benefits

• 💸 Competitive compensation, adjusted to your qualifications & experience • 🤝 A genuine ownership role with a high degree of trust and autonomy • 🇪🇺 100% remote within Germany — work flexibly from anywhere • 📈 Growth potential: take responsibility and bring your ideas directly into the business • 📚 €1,300 annual learning & development budget for your personal growth • 🧘 Nilo Health access included — we care about mental health • 💪🏼 Urban Sports membership • 💼 We cover costs for a co-working space or home-office equipment • 🇨🇾 Workations in Cyprus — our office is always open to you • 🥳 Team events across Europe, because a strong team is everything