Inbound Marketer

🔥 4 minutes ago

🇿🇦 South Africa – Remote

💵 R18k - R25k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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DotActiv

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🛒 Retail

🤝 B2B

SaaS • Retail • B2B

DotActiv is a provider of category management solutions, focusing on optimizing shelf space, curating product assortments, and making savvy category management decisions for retailers and suppliers. Their services include planogram development, assortment optimization, clustering, floor space optimization, and retail data analysis, supported by powerful AI assistants like Lola and Luna. DotActiv's software solutions enable real-time data-driven insights, allowing retailers to enhance product visibility, meet customer demand, and drive sales growth. With a strong emphasis on sustainability, DotActiv also helps retailers prioritize eco-friendly products to align with market trends and consumer preferences. Their comprehensive suite of tools supports businesses in over 31 countries, promising measurable results in sales, stock turn, and margins through enhanced strategic store and product management.

📋 Description

• Support DotActiv’s inbound marketing engine through AI-assisted content creation and internal technical knowledge • Execute content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys • Leverage modern generative AI tools to draft, repurpose, and scale content efficiently • Conduct interviews with internal Subject Matter Experts (SMEs) to extract technical domain knowledge for marketing assets • Track key inbound performance metrics, including traffic, conversion rates, and MQLs, using CRM and marketing platforms • Optimise SEO strategies to ensure content ranks effectively in search engines • Research industry benchmarks and self-learn best-practice frameworks for SEO, copywriting, and AI prompting • Break down long-form content into short-form assets, social posts, or infographics • Update and optimise older, underperforming blog posts and landing pages to extend asset lifecycles and boost conversion rates

🎯 Requirements

• 2+ years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage) • Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation • Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics • Exceptional written English skills with a sharp eye for editing and technical accuracy • Team player • Strong organisational and prioritisation skills • Self-motivated and results oriented • Marketing, Communications, or Business related degrees are preferred

🏖️ Benefits

• Opportunity to upskill in any field that adds value to the current position • Transparent job grading system • Developmental path specific to individual circumstances • Ability to track progress