Manager, iGaming Operations – Personalization

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DraftKings Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🎮 Gaming

⚽ Sports

👥 B2C

Gaming • Sports • B2C

DraftKings Inc. is a global company known for providing innovative products and experiences primarily in the sports betting and fantasy sports sectors. The company boasts a strong presence across multiple countries, aiming to deliver exceptional customer moments and overcoming challenges through teamwork and persistence. At DraftKings, innovation in engineering, analytics, and product development is key, with a focus on creating unforgettable customer experiences in sportsbook and casino operations. The company emphasizes a dynamic work culture, inclusion, equity, and global collaboration within its diverse teams.

📋 Description

• Define and execute the strategy for personalized player experiences across our Casino and Golden Nugget brands, delivering the right games and content to the right customers at the right time. • Own the performance of the on-site player journey by establishing key performance indicators and continuously optimizing engagement, revenue, retention, and customer satisfaction. • Develop and evolve merchandising strategies using customer segmentation, game preferences, betting behaviors, denomination preferences, and lifecycle insights to create highly relevant player experiences. • Partner with the Product, Data Science, Analytics, Engineering, and Revenue Operations teams to shape the roadmap, prioritize initiatives, and launch new customer experiences. • Lead a rigorous experimentation strategy by identifying opportunities, designing and evaluating A/B tests, and scaling successful experiences across the business. • Collaborate with the Sportsbook, Predictions, Lottery, and other cross-functional teams to create seamless cross-platform customer experiences that strengthen engagement across our ecosystem. • Partner with the Game Operations, Slot Operations, and Live Dealer Teams to optimize game merchandising, content placement, and betting denomination strategies. • Shape the future of the casino experience by bringing new capabilities to market, evolving beta experiences into personalized features such as Search, Filters, Video Reels, and other customer-facing innovations.

🎯 Requirements

• Bachelor's degree in Business, Economics, Marketing, Data Science, Engineering, or a related field. • At least 5 years of experience in iGaming, online gaming, or another digital consumer business, with a strong understanding of casino operations, lobby strategy, and customer engagement. • Proven experience developing personalization, merchandising, or customer experience strategies that drive measurable business outcomes. • Strong analytical and strategic problem-solving skills, with experience using customer insights, experimentation, and data to inform decisions. • Experience partnering across Product, Analytics, Data Science, Engineering, and Operations teams to deliver complex, cross-functional initiatives. • Excellent communication and stakeholder management skills, with the ability to influence priorities, align teams, and drive execution in a fast-paced environment.

🏖️ Benefits

• plus bonus, equity, and benefits as applicable